[Hiring] Content Marketing Manager @Buildout

Role Description

We’re looking for a Content Marketing Manager who can turn complex ideas into content people actually want to read, watch, share, and act on. This is not a traditional content production role. You’ll help shape our content strategy and bring it to life across the CRE buyer journey.

• Establish our point of view with big ideas.
• Create practical content that helps prospects understand our product and customers make better decisions.
• Bring strong writing skills and creative instincts to the role.
• Determine the right format and creative treatment for an idea.
• Comfortable creating simple visual assets and partnering with designers for deeper production.
• Use AI to research faster, develop ideas, create and repurpose assets, personalize content, and increase output.
• Work closely with product marketing, demand generation, sales, subject-matter experts, and leadership.

Qualifications

• 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role.
• An excellent writer and editor who can make complex subjects clear, interesting, and compelling.
• Experience creating content for a defined B2B audience or ICP.
• Comfortable interviewing customers, executives, and subject-matter experts.
• Working knowledge of SEO and modern content discovery.
• Hands-on experience using generative AI tools as part of a professional workflow.
• Comfortable creating basic visual assets and social creative independently.
• Strong organizational skills and the ability to manage multiple projects without losing quality.
• Curious, collaborative, and comfortable working in a fast-moving environment.
• Able to balance strategy with execution.

Requirements

• Build and execute a content strategy aligned to company priorities, ICPs, product launches, and revenue goals.
• Identify high-value topics and perspectives from customer insights, product knowledge, market trends, and internal expertise.
• Manage the editorial roadmap across channels, audiences, and stages of the buyer journey.
• Write and edit content across various formats including thought leadership, articles, customer stories, email, social, webinars, and website content.
• Determine the best way to bring an idea to life through written, visual, interactive, video, or social content.
• Create lightweight visual assets using tools such as Canva, Figma, Adobe, or AI-powered creative tools.
• Use AI throughout the content workflow for research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution.
• Develop repeatable AI-assisted workflows that improve content velocity without sacrificing quality.
• Experiment with emerging AI tools and identify practical ways to enhance the marketing team’s effectiveness.
• Partner with SEO and growth teams to create content that performs in traditional search and emerging AI-driven discovery environments.
• Use search, customer, competitive, and performance data to identify content opportunities.
• Optimize and refresh existing content based on performance and changing search behavior.
• Partner with Demand Gen to turn high-performing content into campaigns and pipeline opportunities.
• Work with Sales to create content that helps reps start conversations, educate prospects, and move deals forward.
• Measure content performance across engagement, traffic, conversion, influenced pipeline, and other relevant metrics.
• Continuously test, learn, refresh, and improve the content portfolio.

Benefits

• Impactful insurance and benefit options, including 2 medical plans, 100% coverage of employee dental and vision insurance premiums, HSA seed, company-paid STD, LTD, life insurance, telemedicine, and a wellness benefit of $400/year.
• Policies that support a healthy work/life harmony, including Flexible PTO, 14 paid company holidays, paid parental leave, and give back days.
• 401(k) with 4% company match and immediate vesting.
• A fully remote work culture with a monthly remote work reimbursement ($600/year) and an annual in-person company kickoff.
• Challenging problems to solve with a committed and supportive team invested in your growth and development.
• A wonderfully quirky culture where you’re encouraged to bring your whole self to work.