[Hiring] Social Media & Visual Content Lead @Kasa

Role Description

The Social Media & Visual Content Lead will build and run the creative engine behind our brand. This role takes full accountability for Kasa's social media presence across all platforms and owns all visual content production — photography, video, graphics. This person will develop Kasa’s social strategy, create and curate compelling content, manage the editorial calendar, evaluate and manage influencer partnerships, and collaborate with Performance Marketing on paid social and retargeting initiatives. We're looking for an AI-native creative who is as fluent in emerging content tools as they are in brand strategy, and who can eventually grow into broader brand ownership.

This is a rare opportunity to build a social and visual program largely from scratch at a hospitality company that's growing quickly.

Key Responsibilities

• Social Media Strategy & Content Creation
  • Own and grow Kasa's social presence across Instagram, TikTok, LinkedIn, and other relevant platforms.
  • Develop monthly social content calendar, planning themes, campaigns, and lead daily execution.
  • Develop a distinct, ownable social voice for Kasa that reflects our brand positioning and resonates with our target traveler.
  • Produce or direct original short-form video content (Reels, TikToks, property walkthroughs, lifestyle content).
  • Identify and engage with UGC creators, local photographers, and brand partners to expand content output.
  • Manage comments, DMs, and community conversations across major platforms, while also identifying opportunities for proactive engagement.
  • Develop and manage an influencer/creator strategy aligned to Kasa’s brand, markets, and target guest segments.
  • Work closely with Performance Marketing to align organic learnings with paid creative testing, retargeting, and audience insights.
  • Partner with other cross-functional stakeholders on brand campaigns, advertising creative, and collateral production.
• Photography & Visual Content Production
  • Own end-to-end photography and video production for all Kasa properties: vendor sourcing, scheduling, shot list development, on-site coordination, and post-production oversight.
  • Maintain and evolve Kasa's visual brand standards, ensuring consistency across OTAs, the Kasa website, social channels, and marketing campaigns.
  • Manage a preferred vendor network of photographers, videographers, and retouchers; negotiate contracts and rates.
  • Lead photo refresh cycles for existing properties on a quality-review cadence.
  • Leverage AI-powered creative tools (generative image/video, automated editing workflows) to improve production speed and quality.
• Performance Tracking & Insights
  • Track and report on social performance metrics; iterate quickly based on what's working.
  • Report on KPIs including engagement, reach, video views, saves, follower growth, CTR, and contribution to traffic.
  • Maintain a weekly insights summary and inform quarterly content and creative strategy.
  • Use data to propose experiments across formats, storytelling, and timing.

Qualifications

• 4-6+ years of experience in social media, content creation, or brand creative — preferably in travel, hospitality, or lifestyle.
• Strong creator instincts with proven experience producing engaging short‑form video (TikTok, Reels, YouTube Shorts).
• Deep understanding of social trends, platform algorithms, and community behavior.
• Proven track record growing an organic social audience and community for a brand.
• A portfolio that demonstrates strong visual sensibility: photography direction, graphic design, and/or video content.
• Active practitioner of AI creative tools (Midjourney, Runway, Adobe Firefly, or similar).
• Strong project management instincts; ability to juggle multiple photo shoots and a content calendar simultaneously.
• Innate cross-functional collaborator, particularly across performance marketing, creative, revenue, and operations teams.
• High visual and editorial standards; ability to express brand voice in writing and video.
• Comfort with hands‑on creation (shooting, editing, copywriting) and managing freelancers or creators.
• Analytical mindset: able to interpret metrics, identify patterns, and refine strategy.

Benefits

• Remote Work: With flexibility as a core value, and over three-quarters of the team working remotely, Kasa employees are able to work from anywhere!