Role Description
The Social Media Marketing Manager is responsible for creating, scheduling, and managing engaging digital content across Drama Kidsβ social media platforms. This role ensures brand consistency, meets content deadlines, and supports marketing goals through strategic, analytics-informed content planning.
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Create original digital content aligned with Drama Kids brand standards, including:
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Photos
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Videos
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Reels
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Carousels
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Digital artwork
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Advertisements
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Write clear, engaging captions and written content consistent with the Drama Kids brand voice.
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Manage and maintain a content calendar, scheduling all approved posts and stories.
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Meet minimum content requirements:
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At least 4 posts per week across platforms (including a minimum of one carousel and one video)
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5β7 stories per week
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Submit all content to the Strategic Director for review and approval with adequate lead time for revisions.
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Ensure content is scheduled:
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A minimum of two (2) weeks in advance during the first month
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Preferably four (4) weeks in advance thereafter
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Create additional content as needed for promotions, events, seasonal programs, and special announcements.
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Prepare and deliver social media analytics and performance reports every six (6) weeks, including engagement, reach, and content insights.
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Assist in identifying optimal posting times, content trends, and campaign strategies using analytics and platform data.
Qualifications
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Strong creative skills with an eye for visual storytelling and brand consistency.
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Experience creating social media content for brands, organizations, or small businesses.
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Excellent time management skills with the ability to work independently and meet deadlines.
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Proactive, self-motivated, and comfortable taking initiative.
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Strong written and verbal communication skills with openness to feedback and revisions.
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Familiarity with social media scheduling tools, analytics dashboards, and content calendars.
Requirements
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Part-time, contractor-based position.
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Compensation based on agreed-upon deliverables and content output.
Benefits
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Flexible, creative role with meaningful impact.
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Opportunity to support arts education and youth development.
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Collaborative and supportive team environment.