[Hiring] Social Media Manager - Parent-Focused Content @Vocal Media

Role Description

We are seeking Social Media Managers to help build a parent-focused social media account run by a team of on-camera creators. This is a collaborative, multi-person account where several creators contribute content under a shared brand voice. We’re looking for creators who can translate science-backed parenting, health, and wellness insights into scroll-stopping vertical videos for TikTok and Instagram Reels. Success in this role requires not only strong creative instincts, but also the ability to maintain tone consistency across creators and coordinate light posting schedules with teammates.

In this contract role, you’ll have creative freedom while working within a collaborative team environment. If you thrive on trends, understand what makes content shareable, and enjoy working as part of a coordinated creator team, this opportunity is for you.

Responsibilities

• Time Commitment & Output
  • Part time/contractor
  • Dedicate 3-4 hours weekly with flexible scheduling
  • Participate in one 30-min weekly check-in about the project
  • Produce and manage 4+ videos per week for up to 8 months across TikTok and Instagram
  • Support growth by connecting with niche-aligned accounts through follows, likes, etc.
• Content Development
  • Create engaging, trend- and news-focused, health-based content that is personal and face-first
  • Write platform-optimized captions and post copy aligned with the account’s shared voice
  • Maintain consistent tone and brand identity across a multi-creator account
  • Receive weekly feedback from your Vocal contact on the previous week’s content, as well as priorities for the upcoming week
• Strategy & Analysis
  • Monitor emerging platform trends and algorithm updates to continuously refine content approach
  • Track and analyze key performance metrics and audience engagement patterns
• Collaboration
  • Coordinate light posting schedules with fellow creators to maintain a steady content cadence
  • Work effectively with fellow Social Media Managers and Campaigns team leadership
  • Contribute to cross-platform content initiatives and strategy discussions
  • Help ensure continuity and cohesion across all account content

Qualifications

• Interest in short-form video content creation for platforms like TikTok, Instagram Reels, YT Shorts, etc.
• General awareness and understanding of current political and cultural landscape
• Superior instincts for identifying potentially viral or highly engaging content
• Familiarity with basic video editing tools (CapCut, TikTok native tools, etc.)
• Proven ability to work effectively in rapid-response environments
• Able to work 3-4 hours per week (flexible scheduling)

Requirements

• Prior management or content creation experience of a social media account
• Agency or in-house social media management experience
• Background in health or wellness content creation

Benefits

• Completely virtual work environment
• Work in any timezone within the continental US — EST hours not required
• $1000 per month
• Bonus opportunities