[Hiring] Social Media Manager @Henry Schein

Role Description

Preferred candidate lives / works within Eastern or Central time zone.

We're looking for a social media manager who can own the day-to-day voice of U.S. Henry Schein Dental across every major platform. You'll set the strategy, make the content, talk with the community, and show us (with real numbers) what it's doing for the business.

You won't be doing it alone. You'll work hand in hand with our Corporate Communications team, who look after the Henry Schein brand, enterprise and customer storytelling, reputation, and executive voice.

What you'll actually do

• Build the game plan:
  • Own the organic social strategy for U.S. Henry Schein Dental: set the KPIs, size up the competition, and tie it all back to real business goals.
  • Keep a pulse on platform changes, algorithm shifts and what audiences are responding to, and turn that into best practices.
  • Line up with Corporate Communications on corporate brand, reputation, enterprise stories, advocacy, and executive voice.
• Make the content:
  • Write, design, shoot and edit short social-first posts, graphics and short-form video yourself.
  • Run the publishing cadence across Meta, TikTok, Youtube, LinkedIn, and other social platforms.
  • Build and run a shared content calendar with Corporate Communications.
  • Use AI tools to speed up ideation, drafting, and workflow.
• Grow the community:
  • Be in the comments, DMs and mentions, responding quickly and on brand.
  • Spot and celebrate brand advocates.
  • Find, manage, and measure influencer and brand ambassador partnerships.
• Prove it works:
  • Track reach, engagement, follower growth and conversions.
  • Use social listening tools to keep a read on brand sentiment.
  • Partner with the Paid Media team for cohesive strategies.
• Keep it smart and safe:
  • Have the judgment to know when to loop in Corporate Communications.
  • Run escalation protocols for sensitive interactions.
  • Follow social governance standards.
  • Team up with marketing, sales, creative, and Corporate Communications on integrated campaigns.

Qualifications

• Know the platforms inside and out.
• Know your toolkit: Sprout Social, Hootsuite, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads.
• Write like a human: sharp, scroll-stopping copy; comfortable with Canva, Adobe Creative Suite, and short-form video.
• Love a good dashboard: fluent in social analytics, Google Analytics, UTM tracking, social SEO, and listening tools.
• See the bigger marketing picture: understanding of paid media, content marketing, SEO, FTC disclosure rules, and platform ad policies.
• Use AI as a teammate: comfortable using AI tools for brainstorming and drafting.
• Are a great collaborator: build real relationships across teams and levels.
• Can run the show: strong planning, project management, independent decision-making, and budget management.

Requirements

• Typically 8+ years of growing responsibility; social media management or digital marketing experience preferred.
• Bachelor's degree or global equivalent in a related field; industry certifications a plus.
• Typically less than 25% travel.

Benefits

• Medical, Dental and Vision Coverage
• 401K Plan with Company Match
• PTO
• Paid Parental Leave
• Income Protection
• Work Life Assistance Program
• Flexible Spending Accounts
• Educational Benefits
• Worldwide Scholarship Program
• Volunteer Opportunities