[Hiring] Social Media Manager @Agent

Role Description

This role owns and grows the company's social media presence, primarily across Instagram and Facebook. Responsibilities include:

• Owning day-to-day social media execution across Instagram and Facebook.
• Managing the day-to-day social media presence.
• Creating, scheduling, and publishing consistent content.
• Building and managing the social media content calendar.
• Creating posts, reels, stories, graphics, and short-form video content.
• Writing captions, hooks, and calls-to-action.
• Staying current with social media trends and platform best practices.
• Maintaining a consistent, professional, and credible online presence.
• Helping grow the audience and strengthen online credibility.

Secondary skills include:

• Recognizing compelling stories and turning them into content that connects.
• Capturing authentic moments and behind-the-scenes content.
• Turning wins, experiences, and transformations into engaging content.
• Developing testimonials and success stories.
• Understanding how to tell a story through short-form content.
• Looking for moments that create connection, emotion, and trust.

Data, Metrics & Growth responsibilities:

• Using performance data to drive content strategy and audience growth.
• Tracking weekly and monthly social media performance.
• Monitoring follower growth, reach, views, engagement, shares, saves, and leads.
• Identifying top-performing and underperforming content.
• Using data to improve content and posting strategy.
• Setting and tracking monthly growth goals.
• Testing different content, hooks, formats, and strategies.
• Providing regular reporting on social media performance.

Event & Content Support:

• Capturing social content at key events and company experiences.
• Collecting photos, videos, testimonials, and behind-the-scenes moments.
• Identifying content opportunities in real time.
• Turning event experiences into content before, during, and after events.

This role works weekly with the team, with additional availability for partial weekend hours to support event capture and posting.

Qualifications

• Strong understanding of Instagram and Facebook.
• Experience creating social media content.
• Creative eye and strong attention to detail.
• Strong storytelling skills.
• Strong writing and communication skills.
• Comfortable filming and creating short-form video.
• Organized and consistent.
• Comfortable working with data and performance metrics.
• Proactive and self-motivated.
• Understands what makes content engaging.
• Focused on growth, credibility, and results.

Success in this Role

• Our social media is consistent.
• Our audience is growing.
• Our online credibility is increasing.
• Our content is engaging.
• Our stories are being told.
• Our results are measurable.