Role Description
We are seeking a dynamic and innovative Social Media Growth Strategist to spearhead our social media journey from ground zero to 100,000 followers. This role isn't just about posting hashtags and sharing our blogs; it's about harnessing the power of social media trends, reverse engineering them, and crafting a unique strategy that resonates with our target audience and drives leads.
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Craft and implement a comprehensive social media growth strategy tailored to Eyeuniversal LLC's objectives and target audience.
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Continuously research, identify, and analyze prevailing social media trends, adapting our strategy to leverage these trends for maximum exposure.
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Collaborate with our content team to create engaging, relevant, and trend-driven content that resonates with our audience and drives engagement.
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Develop and execute strategies to convert social media engagement into actionable leads for Eyeuniversal LLC.
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Foster a vibrant and engaged community, responding to comments, messages, and feedback in a timely and authentic manner.
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Regularly track, analyze, and report on key social media metrics, refining strategies based on data-driven insights.
Qualifications
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Proven experience in growing a social media account from scratch to a substantial follower count (personal accounts included).
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Demonstrable success in leveraging social media trends for brand growth and lead generation.
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Strong understanding of all major social media platforms and their algorithms.
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Ability to think creatively, strategically, and analytically.
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Excellent communication and interpersonal skills.
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A personal social media account with a substantial follower count is a strong plus.
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Excellent knowledge of Facebook, TikTok, Twitter, LinkedIn, Instagram, and other social media best practices.
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Understanding of SEO and web traffic metrics.
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Experience with doing audience, target market, and buyer persona research.
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Good understanding of social media KPIs.
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Familiarity with WordPress Blogging & RSS feeds.
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Excellent multi-tasking skills.
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Critical thinker with problem-solving skills.
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Team player who thinks outside the box.
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Good time-management skills.
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Great interpersonal and written communication skills.
Requirements
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Working knowledge of internal cross-functional tools like Slack, Asana.
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Working knowledge of programs like Adobe Creative Suite, Canva, Crello & Hubspot.
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Reference Letters from past employers and a professional portfolio.