[Hiring] Social Media Executive @Crimson Education

Role Description

We are looking for a creative, camera comfortable Social Media Executive to own OSS's Instagram and TikTok presence and build out our footprint on other platforms. This is a fully remote role. You will plan, film, edit, and post content that captures life at our programmes, follow trends closely enough to adapt them to our brand, and grow an engaged audience that turns into applications.

Key Responsibilities

• Social Media Management
  • Own and grow OSS's Instagram and TikTok, from content calendar to daily posting and community management.
  • Develop and test other platforms, such as YouTube Shorts and LinkedIn, to find where our audience engages most.
  • Track follower growth, engagement, and reach, and adjust strategy based on what the data shows.
• Content Creation
  • Appear on camera regularly, presenting and narrating content that puts a face to OSS.
  • Produce and edit short-form video content using professional video editing software (e.g. CapCut, Adobe Premiere Pro, DaVinci Resolve) and design static, carousel, and other visual assets using graphic design tools such as Canva, Figma, Adobe Creative Suite, and similar platforms.
  • Adapt the same story for each platform's format and audience, rather than posting one version everywhere.
  • Ensure all content complies with copyright regulations, media usage rights, and consent requirements, particularly when capturing or publishing content featuring individuals during on-site events.
  • Coordinate with photographers and videographers to plan content production, communicate creative briefs, and manage deliverables to ensure timely and high-quality execution.
• Trend and Growth Ownership
  • Stay on top of TikTok and Instagram trends, sounds, and formats, and translate them into content relevant to OSS and our students.
  • Build a content pipeline that supports both audience growth and enrolment, working with the admissions and marketing team on messaging.
  • Identify and manage relationships with UGC creators and influencers in the education and student travel space to promote our programmes.
• Other Responsibilities
  • Support the wider marketing team with content needs for campaigns, launches, and events.

Qualifications

• 1 to 2 years of experience running social media, with particular strength in Instagram and TikTok.
• Experience managing several social media platforms at the same time.
• Experience working on social media for other projects or brands, not only a single account.
• Comfortable and confident appearing on camera as the face of our content.
• A genuine love of photo and video editing, not just a working knowledge of it.
• Experience working with UGC creators and influencers, from outreach through to briefing and content approval.
• Bachelor's degree.
• Native English speaker, or C1 to C2 level of proficiency, with a strong instinct for what makes content shareable.
• Being based in the UK, or able to travel there during the summer intakes, is preferred, particularly if that trip is easy for you to make.
• A genuine passion for content creation and social media, ideally with an interest in education or student travel.

Benefits

• If you love creating content, are glued to TikTok trends before they peak, and want to help ambitious students discover what studying at Oxford and Cambridge colleges feels like, we would love to hear from you.