[Hiring] Social Media Engagement Strategist @Givelify

Role Description

We’re looking for a Social Media Engagement Strategist to grow Givelify’s organic social presence through audience-first content and authentic community engagement. You’ll own our social content from idea to publish, uncover stories worth telling, and build relationships that strengthen our community.

Your Team

The Social Media team at Givelify is collaborative and results-driven, working closely with the content, marketing, and creative teams to develop and execute social media strategies that drive impact. You will report to the Social Media Manager.

Responsibilities

• KPI 1: Reach
  • Own the social content process from ideation through publishing, ensuring every piece supports business goals and audience needs.
  • Develop audience-first content strategies and creative briefs informed by insights, platform best practices, and campaign goals.
  • Partner with internal teams and external organizations and community advocates, to uncover and craft stories worth telling.
• KPI 2: Engagement Rate
  • Create audience-first content that sparks conversation, encourages sharing, and builds community.
  • Blend compelling content with authentic engagement across comments, direct messages, and owned communities.
  • Use social listening, audience research, and community engagement to understand what people care about and why.
• KPI 3: New Followers
  • Create content and engagement strategies that turn new audiences into loyal followers.
  • Identify opportunities to engage with creators, organizations, and communities aligned with Givelify’s mission.
  • Measure audience growth, test new ideas, and continuously improve follower acquisition.
• Plan and execute monthly and quarterly campaigns aligned with business goals and audience insights.
• Use AI to accelerate research, planning, and execution.
• Own opportunities to delight organizations and donors through original, engagement-boosting comments.
• Monitor and share digital and industry trends and best practices.
• Summarize key themes and shifts in sentiment to inform future content direction and engagement strategies.
• Report on effectiveness, key performance indicators and value delivered per campaign/projects.
• Navigate high-visibility conversations with empathy, sound judgment, and professionalism.
• Build and manage community spaces, like Facebook Groups, where our target audience can connect.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 3–5 years creating high-performing social media content and managing online communities.
• A portfolio highlighting some of your best work (please include password).
• Proficiency with Sprout Social, Facebook, Instagram, LinkedIn, and YouTube.
• Strong writing and editing skills, with the ability to craft engaging and authentic social media comments and content captions.
• Experience with social media analytics and reporting tools.
• Experience in project management software like Asana, Notion, Airtable, JIRA, etc.
• Experience in sales (preferred).

Superpowers

• Audience-First Storyteller: You create content people want to stop for, not scroll past.
• Skilled Connector: You adapt your voice and message to meet people where they are.
• Test-and-Learn Trailblazer: Social media is your playground, and every interaction is an experiment.
• Extreme Ownership Mindset: You proactively uncover opportunities, solve problems, and continuously improve our content, community, and results.

Culture

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.

Benefits

• Competitive pay.
• Full benefits to help care for you today and in the future.
• Amazing perks (including flexible PTO).
• Opportunity to put passion and purpose front and center.

Company Description

Givelify is the most loved and trusted online and mobile giving platform. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences.