[Hiring] Social Media & Digital Marketing Manager @Canopy Growth Corporation

Role Description

Reporting to the Head of Portfolio and Brand Strategy, the Social Media & Digital Marketing Manager is responsible for developing and executing integrated digital marketing strategies that strengthen brand awareness, drive consumer and budtender engagement, and support business growth.

• Manage all social media channels, digital campaigns, content strategy, influencer partnerships, website performance, email marketing, and paid media initiatives.
• Ensure alignment with brand objectives and regulatory requirements.
• The ideal candidate is a creative storyteller, data-driven marketer, and strategic thinker with a strong understanding of digital platforms, consumer behavior, content trends, and marketing analytics.

Key Responsibilities

• Social Media Strategy & Management
  • Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, TikTok, YouTube, X, and emerging channels.
  • Create and manage content calendars that align with business priorities, product launches, seasonal campaigns, and brand initiatives.
  • Monitor social media trends, platform updates, and competitor activity to identify opportunities for growth and engagement.
  • Manage community engagement, responding to comments, messages, and inquiries in a timely, on-brand, and professional manner.
  • Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners.
• Content Marketing
  • Lead the development of engaging content including videos, graphics, photography, blog articles, email campaigns, and digital advertising assets.
  • Collaborate with internal teams and external agencies to produce consistent, high-quality content.
  • Ensure all content reflects brand standards, tone of voice, and compliance requirements.
  • Optimize content for audience engagement and reach.
• Digital Marketing & Campaign Management
  • Plan, execute, and optimize digital marketing campaigns across paid, owned, and earned channels.
  • Manage paid media initiatives, including social advertising, display advertising, search marketing, and retargeting campaigns.
  • Oversee email marketing programs, customer journeys, and audience segmentation strategies.
  • Support website content updates, SEO initiatives, and landing page optimization.
• Analytics & Performance Reporting
  • Monitor campaign performance using analytics platforms and marketing dashboards.
  • Track key performance indicators including reach, engagement, and traffic.
  • Provide regular performance reports, insights, and recommendations to leadership.
  • Utilize data to continuously improve content strategy, media investments, and consumer engagement.
• Brand Building & Innovation
  • Identify emerging digital marketing trends, technologies, and best practices.
  • Recommend new opportunities to increase brand visibility and customer acquisition.
  • Support product launches, promotional campaigns, events, and sponsorship activations.
  • Ensure all marketing activities support overall business objectives and brand growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
• 5+ years of experience in social media management, digital marketing, or integrated marketing.
• Experience managing multi-channel marketing campaigns.
• Proven success growing social media audiences and increasing engagement.
• Experience with paid digital advertising and marketing automation platforms.
• Experience working in a regulated industry is considered an asset.

Technical Skills

• Proficiency with social media management tools (Sprout Social, Hootsuite, Later, etc.).
• Understanding of SEO, SEM, content marketing, and website optimization.
• Experience with Canva, Adobe Creative Suite, or equivalent creative tools.

Core Competencies

• Strategic Thinking
• Creativity and Storytelling
• Project Management
• Data Analysis and Reporting
• Strong Written and Verbal Communication
• Stakeholder Management
• Content Creation and Content Planning
• Collaboration and Teamwork
• Adaptability and Innovation
• Results Orientation

Other Details

• This is a full-time, remote-first position based out of Ontario.
• Salary range - $80,000 - $105,000
• Benefits – extended health and dental coverage, paid vacation, and participation in our employer-supported retirement savings program.