[Hiring] Digital Marketing Manager @High Tide

Role Description

We are seeking a highly strategic and performance-driven Digital Marketing Manager (Email/Affiliate) to lead the direction, integration, and performance of digital marketing across channels. This role is responsible for setting digital strategy, defining performance expectations, and ensuring campaigns are executed effectively across email, web, paid, affiliate, and social.

This is a senior role that requires strong judgment, initiative, and a clear point of view. The Digital Marketing Manager is expected to bring forward ideas, connect insights across channels, and guide teams toward stronger performance outcomes. Must have email/affiliate experience.

This role ensures campaigns are executed as true omni-channel initiatives by defining how they come to life across channels, what is prioritized within each, and how they work together to drive results. Email is the primary focus of this role and a core revenue driver.

• Own the strategic direction of email marketing across all brands.
• Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
• Monitor performance across revenue contribution, engagement, and conversion.
• Provide direction to the Email Marketing Specialist on optimization, testing, and scaling.
• Ensure email is aligned with broader campaign strategy and integrated with other channels.
• Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.

Qualifications

• 6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce.
• Strong experience across multiple digital channels (email, web, paid media, affiliate).
• In-depth email experience and affiliate management experience are requirements.
• Proven ability to develop strategy, set performance targets, and drive measurable outcomes.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience managing or guiding cross-functional teams.
• Experience working with agencies and external partners.
• Strong communication and presentation skills.

Requirements

• Define the role of each digital channel within the broader marketing strategy.
• Establish clear performance targets and KPIs across channels.
• Develop quarterly digital plans outlining priorities and expected outcomes.
• Ensure digital strategy evolves based on results and customer behavior.
• Manage and guide the digital marketing team.
• Set expectations, priorities, and performance standards across the team.

Benefits

• Opportunity to lead a dynamic digital marketing team.
• Engagement with a diverse portfolio of brands.
• Work in a fast-paced, innovative environment.