[Hiring] Social Media Content Strategist @High Tide

Role Description

The Social Media Content Strategist is responsible for supporting the development, execution, optimization, and growth of social media content across multiple brands and platforms. This role combines social media strategy, content planning, trend identification, audience development, creator coordination, publishing execution, and performance optimization to support brand awareness, engagement, and business objectives.

The ideal candidate is highly knowledgeable in social media platforms, content trends, audience behavior, and digital storytelling. They will be responsible for:

• Identifying content opportunities
• Supporting content creation initiatives
• Managing social publishing activities
• Monitoring performance
• Ensuring content is optimized for maximum reach, engagement, and effectiveness across all social media channels

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Advertising, Public Relations, Journalism, or a related field, or equivalent professional experience
• 3+ years of experience in social media, content marketing, digital marketing, community management, or related fields
• Strong understanding of major social media platforms, content trends, audience development, and platform best practices
• Experience managing social media content calendars, publishing schedules, and platform execution
• Strong copywriting, communication, and content planning skills
• Experience utilizing social media analytics and performance data to guide strategic recommendations
• Familiarity with social media scheduling, publishing, listening, and analytics platforms
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Excellent communication and stakeholder management skills

Requirements

• Experience working with retail, e-commerce, cannabis, CBD, consumer packaged goods, or lifestyle brands (preferred, not required)
• Experience coordinating creators, influencers, contractors, or external content partners (preferred, not required)
• Familiarity with content production workflows including photography, videography, short-form video, and creator content (preferred, not required)
• Experience utilizing AI-powered tools for content ideation, planning, and optimization (preferred, not required)
• Knowledge of social listening, audience research, and trend monitoring tools (preferred, not required)
• Portfolio or examples demonstrating successful social media campaigns, audience growth initiatives, and content performance improvements (preferred, not required)

Company Description

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count. High Tide (HITI) is uniquely built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 195 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.
• Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.
• Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.