Role Description
We are looking for a proactive, detail-oriented Virtual Assistant who thrives on execution. The ideal candidate enjoys turning completed content into published, scheduled, and organized assets across multiple platforms. Kristen already creates most of the content herself (or works with podcast production partners). The VA's primary responsibility is ensuring nothing falls through the cracks and that every piece of content reaches its intended destination. This is not primarily a content creation roleβit's an execution, coordination, organization, and publishing role with opportunities to grow into content creation over time.
Working Hours
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Part-Time
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Expected Hours: 10β15 hours/week
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Maximum: 15 hours/week (Any work exceeding 15 hours requires prior approval)
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Flexible schedule is acceptable
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Must have some overlapping working hours with the client's U.S. schedule for communication and meetings
Primary Responsibilities
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Social Media Management (Highest Priority)
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Manage and execute content publishing across:
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LinkedIn (highest priority)
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Facebook
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Instagram
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Responsibilities include:
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Schedule and publish content
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Upload images provided by the client
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Publish AI-generated graphics when applicable
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Schedule podcast promotional posts
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Publish short-form video clips
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Repurpose podcast content into multiple social posts
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Ensure content follows the client's publishing calendar
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Recommend posting frequency and platform best practices
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Monitor scheduled posts to ensure successful publishing
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Podcast Support
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Coordinate podcast-related administrative tasks including:
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Preparing guest communication
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Sending podcast interview questions
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Ensuring guests receive required materials
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Tracking recording schedules
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Managing podcast publishing checklist
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Coordinating with external podcast production partners
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Ensuring promotional assets are published after each episode release
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Content Distribution
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Ensure all completed content is fully utilized. Examples include:
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Publishing blog articles to website (future)
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Sharing blog content on social media
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Publishing newsletters
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Repurposing podcast content
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Cross-posting content
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Organizing content assets
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Newsletter Management
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Assist with:
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Building newsletters inside GoHighLevel
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Formatting newsletters
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Publishing newsletters
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Duplicating newsletter content for LinkedIn
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Scheduling newsletter campaigns
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GoHighLevel (GHL)
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The VA should be comfortable navigating GoHighLevel for marketing execution tasks such as:
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Scheduling social media posts
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Building newsletters
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Updating content
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Basic website edits (future)
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Managing client assets
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Administrative Support
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Assist with recurring business operations including:
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Managing recurring workflows
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Organizing content
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Following documented processes
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Keeping projects moving
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Ensuring deadlines are met
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Preventing tasks from slipping through the cracks
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Providing regular progress updates
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AI-Assisted Workflows
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The client is an AI Strategist and expects the VA to embrace AI tools. Responsibilities include:
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Using ChatGPT efficiently
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Following the client's AI prompts and documentation
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Maintaining the client's writing style and tone
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Learning the client's AI workflow
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Eventually helping draft content using the client's AI doctrine
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Future Growth Opportunities
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As trust develops, responsibilities may expand into:
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Website content updates
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Additional GoHighLevel projects
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Content repurposing
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AI-assisted writing
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Workflow automation
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Additional executive assistant responsibilities
Qualifications
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Social Media: LinkedIn (strong preference), Facebook, Instagram
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Social scheduling
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Content publishing
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Content repurposing
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Marketing Tools: GoHighLevel, ChatGPT, Basic Canva knowledge (preferred)
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Administrative Skills: Excellent organization, Process management, Calendar/task coordination, Detail-oriented, Deadline management, Follow-up skills
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Technical Skills: Comfortable learning new software, Able to navigate SaaS platforms, Basic website editing (future)
Personality & Communication Preferences
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Excellent English communicator (written and spoken)
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Easy to understand during meetings
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Proactive
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Highly organized
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Reliable
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Detail-oriented
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Comfortable asking questions
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Collaborative
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Self-starter
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Accountable
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Honest about progress and blockers
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Comfortable making recommendations
Preferred Tools
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GoHighLevel
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ChatGPT
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LinkedIn
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Facebook
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Instagram
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WhatsApp (primary communication)
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Google Workspace (preferred)
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Basic Canva (preferred)
Success Metrics
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Publish all scheduled content on time
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Keep podcast promotions organized
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Ensure newsletters are sent without delays
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Maintain consistent LinkedIn activity
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Help maximize every content asset created
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Reduce the client's administrative workload
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Keep workflows organized and moving
Important Client Notes
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Highest Priority:
LinkedIn management
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Secondary Priorities:
Facebook, Instagram, Podcast promotion, Newsletters, GoHighLevel scheduling
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Future Work:
Website updates, Additional GHL projects, AI-assisted content writing
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Not Required:
Video editing, Graphic design, Podcast production