[Hiring] Social Media, Community & Creative Content Manager @Hunt St

Role Description

We are looking for a creative and technically skilled Social Media, Community & Creative Content Manager to lead the organisation's digital marketing. You will manage social media, produce engaging content, run advertising campaigns, maintain the website and online store, and oversee marketing analytics. The role requires someone who can balance creative execution with data-driven marketing, work independently and connect authentically with the organisation's mission.

Key Responsibilities

• Social Media & Content Management
  • Own and manage the content calendar across Instagram, Facebook and LinkedIn.
  • Create, schedule and publish engaging posts, stories, reels and carousel content.
  • Manage comments and direct messages, maintaining a warm and consistent brand voice.
  • Plan content and promotional campaigns for residential programs, training and the new school-based initiative.
• Creative Content Production
  • Produce short-form videos, reels, carousels, graphics and other marketing assets.
  • Edit footage from camps, workshops, interviews and presentations into engaging content.
  • Repurpose long-form material into shorter content for social media and other marketing channels.
  • Create branded assets for email campaigns, newsletters and promotions.
• Digital Marketing & Advertising
  • Plan and execute digital marketing campaigns to increase awareness, engagement and program bookings.
  • Manage Meta Business Suite and Meta Ads Manager, including ad creation, audience targeting, budget management and optimisation.
  • Monitor campaign performance and identify opportunities to improve results.
• Website, Analytics & Reporting
  • Monitor website and marketing performance using Google Analytics 4 (GA4).
  • Track traffic, engagement, leads, bookings and conversion rates.
  • Prepare monthly reports with clear insights and practical recommendations.
  • Coordinate with operations and finance to ensure marketing results align with actual bookings and revenue.
  • Support website and online store updates, including WordPress and WooCommerce (where applicable).
• Marketing Operations & Workflow Management
  • Maintain the marketing plan, campaign schedules and content workflows using Notion.
  • Build templates and processes to improve content production and campaign efficiency.
  • Work independently, manage competing priorities and keep stakeholders informed of progress.

Qualifications

• Strong content creation and video editing skills, with a portfolio demonstrating short-form videos, reels and social media content.
• Hands-on experience with Meta Business Suite and Meta Ads Manager, including campaign creation, management and optimisation.
• Strong Google Analytics 4 (GA4) reporting skills, with the ability to interpret results and provide practical recommendations.
• Excellent written English, with the ability to create engaging and appropriate content for parents and educators.
• Experience owning content calendars, managing marketing workflows in Notion and independently coordinating marketing activities.
• Highly organised, proactive and comfortable working independently with minimal supervision.
• A strong visual eye and the ability to maintain consistent brand standards.
• An understanding of the organisation's audience, values and purpose, with a genuine connection to its work.

Nice-to-Have Skills

• WordPress website management and maintenance.
• WooCommerce and e-commerce management.
• Google Tag Manager (GTM) and advanced marketing tracking.
• Motion graphics and animation.
• Proficiency in the Claude suite, including Projects, Design, dashboards, Docs, Slides and Motion.
• Canva and other AI-powered creative and productivity tools.
• Google Ads, email marketing, CRM platforms and marketing automation.
• Looker Studio dashboard development.
• Basic HTML and CSS.
• Photography, podcast editing or experience in education, youth development or community organisations.

Work Arrangement & Expectations

• This is a remote role that will be set up as an independent contractor engagement.
• Be available for meetings and collaboration during core [AEST or PHT] business hours.
• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).