[Hiring] Social Media and Content Manager @Hunt St

Role Description

Our client is seeking a creative and highly organised Social Media and Content Manager to take ownership of content planning, editing and publishing across two distinct brands.

• Filming is handled locally by the Australian-based team, so you’ll receive raw footage and turn it into polished, engaging content.
• You’ll plan the content calendar, edit short-form videos, design graphics, write captions, and manage scheduling and distribution across all platforms with minimal supervision.
• This is a video-editing-first role requiring high-volume output, strong creative judgement and the ability to turn healthcare and wellness information into clear, engaging stories for prospective patients and customers.
• We’re looking for someone who uses AI creatively, particularly to produce graphics and visual elements that make videos more engaging.
• You’ll also need the judgement to maintain two distinct brand voices.

Key Responsibilities

• Plan and maintain a monthly content calendar for 2 brands, aligned with clinic promotions, new services and launch campaigns.
• Edit short-form video from supplied footage for Instagram Reels, TikTok, Facebook and YouTube Shorts.
• Use AI tools to create visual content that makes videos more engaging, such as animated text, motion graphics, illustrations, b-roll and thumbnails.
• Brief local team on what footage to capture, including shot lists and simple scripts.
• Write engaging captions, hooks and short scripts that turn health information into clear, relatable content.
• Design carousels, graphics and story content following each brand’s guidelines.
• Schedule and publish content across Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile.
• Repurpose longer content (e.g. practitioner videos) into multiple short-form formats.
• Monitor and respond to comments and messages, flagging all reviews and any clinical questions to the team.
• Set up and manage ManyChat automations, such as replies and lead magnets linked to Reels.
• Report monthly on reach, engagement and enquiries, with recommendations for what to do more or less of.
• Use AI tools to speed up editing, captioning and ideation.

Qualifications

• Proven experience managing social media accounts and content calendars, ideally for more than one brand.
• Strong video editing skills (CapCut, Premiere Pro, Final Cut or similar) with a portfolio of short-form work.
• Strong, hands-on experience using AI tools to create graphics and visual elements for video (e.g. Canva Magic Studio, CapCut AI, Adobe Firefly, Midjourney, Runway or similar).
• Strong Canva skills and a good eye for clean, premium design.
• Excellent written English, with the ability to write natural Australian-friendly captions.
• Experience with scheduling tools (e.g. Meta Business Suite, OneUp).
• Highly organised, reliable and able to manage deadlines independently.
• Comfortable working from raw footage supplied by someone else.

Highly Regarded

• Experience in healthcare, allied health, fitness or Pilates content.
• Understanding of healthcare advertising rules (in Australia, the AHPRA advertising guidelines), or willingness to learn them.
• Experience with AI video tools such as Opus Clip or AI video generators.
• Experience setting up ManyChat or similar automation tools.
• Experience working remotely with Australian businesses.

What Success Looks Like

• A full content calendar planned at least two weeks ahead for both brands.
• Consistent, on-brand posting with minimal input from the owners.
• Footage turned around quickly into polished content.
• Videos that consistently use graphics, text and AI visuals to hold attention and lift watch time.
• Steady growth in reach, engagement and enquiries for 2 brands.

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement. To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).