[Hiring] Social Lead @SBC Performance

Role Description

This role involves building and leading our paid social marketing function from the ground up, launching scalable campaigns across Meta and TikTok to drive measurable growth.

• Build the paid social marketing ecosystem from scratch (Meta, TikTok)
• Set up and configure Business Managers, pixels, and event tracking systems
• Launch, test, and optimize offers, creatives, and ad formats to identify high-performing combinations
• Develop content and creative guidelines for future campaign scaling
• Establish campaign structure, workflows, and optimization frameworks
• Collaborate with creative, analytics, and product teams to align on performance and creative strategy
• Transition from testing to scaling campaigns with sustainable ROI

Qualifications

• 3+ years of experience in paid social / performance marketing, ideally across Meta and TikTok
• Proven success in launching and scaling data-driven campaigns with significant budgets
• Experience in people management (2-3 people in the team)
• Strong technical skills in tracking, attribution, and event-based optimization (pixel setup, MMPs, GA4, GTM)
• Deep understanding of creative testing frameworks, audience segmentation, and funnel optimization
• Experience building systems, workflows, and best practices from scratch
• English — Upper-Intermediate
• Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage

Requirements

• 3+ years of experience in paid social / performance marketing, ideally across Meta and TikTok
• Proven success in launching and scaling data-driven campaigns with significant budgets
• Experience in people management (2-3 people in the team)
• Strong technical skills in tracking, attribution, and event-based optimization (pixel setup, MMPs, GA4, GTM)
• Deep understanding of creative testing frameworks, audience segmentation, and funnel optimization
• Experience building systems, workflows, and best practices from scratch
• English — Upper-Intermediate
• Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage

Benefits

• Opportunity to build and lead the paid social function from zero
• Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland)
• Competitive compensation and performance-based bonuses
• Flexible working hours (start between 9:00–11:00 CET)
• Paid vacation and sick leaves
• Professional development, certifications, and knowledge-sharing culture
• Transparent communication, decision-making autonomy, and a data-driven environment