[Hiring] Content Marketing Manager @Baymard Institute

Baymard Institute conducts large-scale UX research studies, sharing our findings through a bespoke B2B SaaS platform that serves 2,000+ retailer stores, brands, and agencies across 80+ countries — including 71% of Fortune 500 ecommerce companies. We’re fully distributed, with ~60 team members spanning America and Europe, all committed to advancing ecommerce UX.

As Baymard’s Content Marketing Manager, you’ll own the stories that connect our research, tools, and product roadmap to the people who use them. Your core focus will be turning complex UX and product insights into clear, compelling narratives that drive qualified demand, product activation, and long-term trust.

You’ll plan and produce content across key formats — long-form articles, landing pages, email, and thought leadership — with SEO as a core distribution lever, not the sole objective. Working closely with Growth, Product, and Research, you’ll help shape our editorial strategy, structure content around real user problems, and ensure that every piece has a clear job in the funnel.

This role is a good fit if you’re as comfortable digging into product behavior and user journeys as you are crafting a sharp headline. You’ll balance search strategy, storytelling, and product understanding to create content that both ranks and resonates.

You’re first and foremost an exceptional copywriter and storyteller. You know how to make complex topics feel accessible, concrete, and useful — without slipping into generic SaaS jargon.

You bring hands-on experience from a SaaS environment, ideally in a product-led or self-serve context, and you think naturally in terms of user value, time-to-value, and feature adoption. When you write, you’re not just filling a content calendar; you’re helping users understand what the product does, why it matters, and how to get value from it.

You’re confident working with SEO fundamentals — search intent, topic clusters, internal linking, and on-page structure — but you don’t treat SEO as a checklist. You’re comfortable collaborating with growth and product teams, responding to data and user signals, and iterating based on what actually moves the needle.

You may also enjoy experimenting with new formats (video, short-form social, digital PR angles) and thinking about how one core story can live across multiple channels — from the blog, to the product, to lifecycle email.

• 3+ years of experience in content marketing or copywriting for B2B SaaS (ideally product-led or self-serve).

• Demonstrated ability to translate complex products or research into clear, engaging narratives.

• Strong understanding of SEO basics (search intent, keyword research, content structure, internal linking) and how content can compound over time.

• Experience creating content across the funnel: from educational and problem-focused pieces to product and conversion-focused assets.

• Proven ability to collaborate with Product, Growth/Marketing, and Sales to shape content that supports both user and business goals.

• Comfortable using analytics tools (e.g., Google Analytics, HubSpot, search tools) to inform topics, measure performance, and refine strategy.

• Fully proficient in written and spoken English.

• Experience with digital PR or earning coverage/backlinks through research or content.

• Comfortable with video storyboarding (e.g., product explainers, educational videos, YouTube scripts).

• Experience creating short-form content for social channels (e.g., LinkedIn, X) from core long-form pieces.

• Familiarity with email and lifecycle communications (onboarding flows, activation nudges, product education, and light-touch nurture).

• Background in ecommerce, UX research, or related product/experience-led domains.

• Location: 100% remote, full-time position, from EU, UK, or IE. (Be mindful that the role requires daily overlap with team members European time zones.)

• Language: We expect you to be fully proficient in written and spoken English.

• Salary: Based on qualifications.

• Start date: As soon as possible.

• Travel: Is limited; expect only 1-2 weeks of travel each year (often only in connection with the company-wide meetup).

• Company: Learn more about Baymard’s work culture and values here. Also, consider signing up for a free Baymard account to explore our product.

If you’re interested in this position, please apply by sending all of the following documents:

1. A cover letter written in English (PDF format; 1-2 pages) describing how you fit the role and qualifications. (Required.)
2. A CV/resume (PDF format) or a link to your LinkedIn profile. (Required.)

Send the above to [email protected].
(All applications and materials are treated confidentially.)

Deadline is January 11th, 2026 (end of day).

Sincerely,

Joseph Waddington, Marketing Lead at Baymard Institute

Referral Bonus: If this job isn’t you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you a 1-year access to a Baymard Core plan (normally $2,388/year).