Baymard conducts original large-scale research studies on all aspects of the online user experience – from ‘form field labels’ to the ‘entire mobile experience’.
We believe in what we call ‘actionable research’ – taking the originality and thoroughness of academic research and presenting it in a pragmatic and user-friendly format.
With over 200,000 hours of UX research and 700+ best practice guidelines, we provide ecommerce companies the ability to refine their user experiences and to justify design decisions in an easier and more efficient way.