[Hiring] Social & Content Marketing Lead @Arc

Role Description

As our Social & Content Marketing Lead, you will own all company and founder social media channels and content marketing initiatives to support our overall sales and go-to-market goals. This is a high impact, high autonomy, ‘zero to one’ role for someone who wants to shape the brand voice and build the social and content marketing playbook for an early stage, high-growth company.

• Manage and grow Company and Founder social media channels (LinkedIn primarily, X secondarily, others as needed), with end-to-end ownership of both strategy and execution.
• Refine Arc’s brand positioning and brand voice; create supporting social content pillars; and then translate those pillars into compelling, creative copy and content.
• Create and execute long-form and multimedia content marketing programs (e.g., blog, newsletter, webinars, customer case studies, etc.) to feed social content and support sales and other go-to-market activities.
• Design and produce creative assets (images, videos, infographics, etc.) for use in social and content marketing, with an ability and willingness to self-serve on design and AI tools.
• Partner closely with Sales and Product to deeply understand our ICP and translate real-world customer needs and stories into engaging, highly resonant content.
• Use data to test, measure, and optimize content and share learnings with team members to inform sales messaging and other marketing activities.
• Coordinate with external go-to-market vendors as needed.
• Support event marketing and other sales and marketing activities as needed.

Qualifications

• 8+ years of professional Social and Content Marketing experience for B2B technology products or services, ideally for an Enterprise audience.
• Demonstrated track record of owning and growing social channels and content programs from scratch to scale in an early stage company.
• Strong understanding of major social platforms and the content that performs on each, with particular emphasis on LinkedIn, including experience ghostwriting for founders or other executives.
• Excellent copywriting skills in both short and long-form content formats.
• Proficiency designing and editing creative assets in Figma, with the help of AI tools as needed to enhance quality and speed to output.
• Highly autonomous and comfortable with the fast pace and ambiguity of a startup environment; able to execute and get results with minimal direct supervision and no existing playbook.
• Direct experience with marketing for a restaurant or hospitality technology audience is a strong plus.

Benefits

• You’ll get to shape the brand voice and build the social and content marketing playbook for an early stage company with proven product-market fit in a massive, largely greenfield TAM.
• We are using AI to solve a genuinely hard, high-stakes problem, in service of helping thousands of local businesses and millions of their employees and customers.
• Drive-thru Voice AI is just the beginning. Your work will directly impact our success and help determine what comes next.