[Hiring] Social Audience Producer @Grist

Role Description

Grist is seeking a Social Audience Producer to help shape and execute Grist’s approach across social platforms and beyond. This person will play a critical role in Grist’s mission to reach and engage audiences across the country, helping people understand how climate change affects their lives.

• Manage Grist’s existing social accounts, creating and publishing content that drives reach, engagement, and impact.
• Establish and experiment with Grist’s voice and approach across existing social platforms, and identify opportunities to experiment with new ones.
• Use analytics and other audience insights to understand what is and isn’t working, develop and evaluate experiments, identify new opportunities, and contribute to decisions about Grist’s social strategy.
• Contribute to ideas and opportunities for engaging audiences outside of traditional social platforms, like events.
• Collaborate across the organization to create distribution and social plans for Grist’s journalism, events, and other priorities, including refining how we collaborate with our local news partners.
• Monitor social reactions and conversations to elevate story ideas and flag comments that may need a response.
• Conceive and execute audience- and/or social-first storytelling opportunities.
• Assist in the creation of graphics, videos, and other social media assets.
• Support Grist journalists who want to strengthen their own social presence, helping them understand platform norms and find approaches that work for them and their reporting.
• Collaborate closely with other members of the Audience team and with colleagues across Editorial, Design, Video, and beyond, including at our local news partner organizations.
• Stay current on changing platform features and best practices, and share useful insights and learnings with colleagues.

Qualifications

• At least 3 years of experience in social media, audience development, or a closely related field, preferably with a journalism or media organization.
• A track record of creating distinctive, engaging content for social platforms.
• Demonstrated writing and editing skills and the ability to adapt voice, tone, and storytelling approaches for different platforms and audiences.
• Strong news judgment and an understanding of journalistic ethics.
• Experience using analytics and audience insights to understand performance, identify opportunities, and inform decisions.
• Hands-on experience creating multimedia content for social platforms, ideally including short-form video and visual storytelling.
• Strong collaboration and communication skills and an enthusiasm for working with journalists and colleagues across disciplines.
• The ability to balance daily content creation with longer-term creative thinking and experimentation.

Requirements

• Experience or interest in climate change and environmental issues.
• Strong production skills in video, design, or both.
• Familiarity with social listening, audience research, social media analytics tools, and/or paid social marketing.
• An understanding of the creator ecosystem and interest in finding unconventional ways for journalism to reach new audiences.

Benefits

• Medical, dental and vision coverage paid 100% for Employee premiums and 85% for Dependent premiums.
• Employer paid Basic Life, ADD, Travel Assistance, STD/LTD, EAPs.
• Voluntary Insurance include Health, Dependent and Transit FSA, Life/ADD, Critical Illness and Accident Insurance.
• Traditional and Roth 401k with matching (vested immediately).
• New Employee Remote Office Set-up reimbursement.
• Monthly WiFi Stipend.
• Alternative Transportation Reimbursement.
• Generous paid leave including medical and family leave, parental leave, abortion leave, sabbatical leave and many other paid and unpaid leave programs.
• Annual in-person all-staff retreat (subject to pandemic conditions).