[Hiring] Site Optimization Manager @Life360

Role Description

At Life360, our web experience is one of the most important drivers of device sell-through and subscription growth. Making smart decisions about that experience requires performance visibility – always knowing what's happening on the site, where customers are dropping off, and why.

The Site Optimization Manager drives continuous improvement of Life360's digital commerce experience through experimentation, behavioral analysis, and data-driven optimization. You'll manage the day-to-day execution of our web experimentation and personalization programs, translating customer insights and performance data into measurable improvements in conversion, engagement, and revenue.

This is a hands-on role for someone who combines analytical rigor with strong technical execution. You'll identify opportunities, develop hypotheses, build and launch experiments, and translate results into actionable recommendations. Working closely with Web Experience, Analytics, Product, Engineering, and Merchandising, you'll help accelerate our optimization roadmap and build a scalable culture of experimentation.

What You’ll Do

• Monitor site performance continuously, surfacing regressions, anomalies, and emerging trends proactively.
• Identify conversion optimization opportunities by synthesizing quantitative funnel data with qualitative signals.
• Partner with Analytics to define measurement requirements and ensure visibility into key site performance KPIs.
• Own the day-to-day operation of Life360's web A/B and multivariate testing program.
• Maintain and groom the live experiment backlog in partnership with the Director.
• Analyze test results with rigor in partnership with Analytics.
• Manage personalization campaign operations.
• Partner with Digital Product, Engineering, Marketing, and Analytics on experimentation platform configuration.
• Support hands-on site optimization execution across experimentation, personalization, and content updates.
• Translate performance insights into actionable recommendations.
• Contribute to the financial modeling process by sizing expected lift for proposed tests.
• Document experimentation best practices and maintain the team's testing Confluence.

Qualifications

• 4–6 years of experience in eCommerce or digital analytics, with at least 2 years of hands-on ownership of an experimentation program.
• Proficiency with Statsig preferred or equivalent experimentation platform.
• Familiarity with headless commerce architectures and modern eCommerce platforms.
• Strong analytical foundation – fluent in GA4, Amplitude, or a comparable analytics platform.
• Experience with personalization tools and segment-based targeting.
• Experience leveraging AI-powered tools to accelerate analysis and improve operational efficiency.
• Detail-oriented operator with strong project management instincts.
• Collaborative working style with the ability to partner effectively with various teams.
• Clear communicator who can translate performance data into plain-language insights.
• Curiosity-driven: follows the data wherever it leads and treats every test as an opportunity to learn.
• Bachelor’s degree or equivalent.

Requirements

• Experience in a fast-paced commercial environment, ideally within a hardware + subscription business.
• Ability to run multiple tests simultaneously and maintain clean documentation.

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for US employees).
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Paid parental leave.
• Mental Wellness Program & Employee Assistance Program (EAP).
• Generous time off: flexible PTO, companywide holidays, plus summer and winter shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership and Tile trackers.