[Hiring] SEO Specialist @Internet Concepts

Role Description

A fashion wholesale marketing company is looking for an end to end SEO analyst to take ownership of the organic search strategy. This mid-level role is suited for someone who has moved beyond execution-only SEO tasks and is comfortable taking ownership of projects - from technical audits and keyword strategy, through to reporting on business impact. The role involves working with marketing, product, and development teams to:

• Grow organic visibility
• Drive qualified traffic to the company's wholesale and retail channels
• Support the growth of fashion brands and product catalogue online

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent practical experiences)
• 3-5 years of hands-on experience in an SEO role, with a track record of measurable organic growth
• Strong working knowledge of SEO and analytics tools, including Google Analytics and Google Search Console
• Solid command of technical SEO fundamentals - site architecture, schema markup, Core Web Vitals crawl
• Comfortable reading and discussing HTML CSS and how front-end decisions affect SEO (no coding required)
• Experience in footwear, apparel, retail or wholesale B2B e-commerce
• Experience optimizing large product catalogues and category-based site structures
• Familiarity with paid search (SEM) and how it complements the organic strategy
• Relevant certifications e.g. Google Analytics Individual Qualification, Hub Spot SEO Certification
• Prior experience mentoring or reviewing the work of junior team members

Requirements

• Own and drive the end-to-end SEO strategy across on-page, technical and off-page workstreams, with minimal oversight
• Lead in-depth keyword research, search-intent mapping, and competitive analysis to identify and prioritise high-value growth opportunities
• Conduct technical SEO audits (crawlability, indexation, site architecture, Core Web Vitals, structural data) and manage remediation with development teams
• Develop and oversee on-page optimization guidelines (meta data, headers, internal linking, content structure) across product, category and brand pages, ensuring consistent implementation site-wide
• Optimize the product catalogue for search - product titles, descriptions, filters and category structure to improve discoverability for both wholesale buyers and retail customers
• Partner with content creators, and monitor link-building and digital PR strategies to strengthen domain authority
• Build, execute, and monitor link-building and digital PR strategies to strengthen domain authority
• Own SEO performance reporting - rankings, organic traffic, conversions and revenue impact - using Google Analytics, Google Search Console, SEMrush, Ahrefs or similar tools, translating data into clear recommendations for stakeholders and leadership
• Monitor algorithm updates and industry trends, proactively adjusting strategy and flagging risks or opportunities
• Manage local SEO initiatives (Google Business Profile, citations, reviews) where relevant to the business
• Mentor and provide guidance to junior SEO or marketing team members as needed

Benefits

• R240KCTC - R300KCTC