[Hiring] SEO / SEM Senior Specialist @Semicolon Group

Role Description

We are looking for an SEO/SEM expert to manage all pay-per-click (PPC) marketing activities and search engine optimization.

• Manage all paid search campaigns on Google and other search and display marketing engines
• Manage SEO works onsite and offsite
• Effectively manage the paid search budget
• Work with the Marketing team to maximize ROI, drive traffic, and customers organically and paid
• Cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiencies and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing trends and best practices
• Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics, pay-per-click (PPC) initiatives, and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertising links

Company Description