[Hiring] SEO/PR Specialist @Trolley

Role Description

We're seeking a strategic SEO/PR Specialist who excels in search engine optimization and has a creative approach to PR. You'll play a critical role in boosting the online presence of our founder and clients, managing their reputations, and ensuring key content like podcasts shines across platforms.

• Conduct comprehensive SEO audits to identify opportunities and address issues.
• Optimize on-page elements (e.g., metadata, schema markup) and improve site architecture.
• Create and execute strategies to enhance podcast visibility in Google search results and on Google News.
• Develop strategies to improve visibility within generative search platforms (e.g., Google AI Overviews, ChatGPT, Perplexity).
• Perform ongoing keyword research and optimization to improve rankings for key terms.
• Develop strategies to increase brand and content visibility within generative search platforms such as ChatGPT, Perplexity, Claude, and Google's AI Overviews.
• Ensure the client's content is structured and published on trusted sources (Wikipedia, high-authority sites, Substack, etc.) that influence AI-generated responses.
• Identify branded and industry-relevant prompts that AI tools respond to, and optimize content to appear as a cited source.
• Stay up to date with the evolving landscape of Search Generative Experience (SGE) and proactively adjust tactics to align with new behaviors in AI-powered search.
• Develop and implement strategies to push down negative content and elevate positive narratives in search results.
• Optimize content and build backlinks to improve the visibility of key assets, such as podcasts and leadership pages.
• Create and publish positive, SEO-friendly content to enhance reputation.
• Ensure brand visibility across structured data systems (Knowledge Panel, Wikipedia, Wikidata, etc.).
• Leverage existing networks and connections to amplify visibility and credibility.
• Collaborate with creative and production teams to design PR-savvy campaigns that align with SEO goals.
• Deliver weekly performance reports, summarizing progress and actionable next steps.
• Take ownership of implementing recommended actions with support from the creative/production team.
• Continuously monitor emerging trends in AI-powered search tools and propose relevant adjustments.

Qualifications

• 2+ years in SEO, content optimization, or reputation management.
• Track record of boosting search rankings and visibility.

Requirements

• Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and similar platforms.
• Strong understanding of PR strategies and their alignment with SEO.
• Analytical mindset with the ability to derive actionable insights from data.
• Interest in AI, automation, and the evolving landscape of generative search engines.
• Exceptional organizational skills and the ability to manage multiple priorities.
• Strong communication skills for collaborating with creative and technical teams.
• Self-motivated and detail-oriented with a focus on results.

Preferred Qualifications

• Experience in podcast SEO or reputation management for personal brands.
• Familiarity with Google News submission and optimization.
• Background in developing and executing backlink strategies.

What to Expect: Our Application Process

• Apply through ClickUp
• Complete a short assignment via TestGorilla
• Interview with Recruitment & Ops Coordinator
• Second interview or role assessment
• Final interview with Founder & CEO
• Welcome to Trolley!

Benefits

• Work from anywhere
• Flexible schedule and time off - no micromanaging
• Direct collaboration with the Founder
• Access to top-tier AI tools (Perplexity, ChatGPT, ClickUp Brain and more)
• Clear path for long-term career growth
• A supportive company culture grounded in ownership and prioritizing progress over perfection