[Hiring] SEO & Google Ads Specialist @Paired

Role Description

Our client is seeking a results-driven SEO & Google Ads Specialist to lead performance marketing efforts and strengthen their digital presence. This role focuses on driving qualified lead generation and enhancing online reputation to support admissions growth and yield.

• Manage, optimize, and scale Google Ads campaigns (search, display, retargeting)
• Develop and implement SEO strategies to improve organic search visibility
• Drive lead generation from individuals searching for AI research programs
• Support online reputation management initiatives to strengthen brand perception
• Collaborate with the marketing team on content and branding efforts
• Contribute to improving admissions yield by increasing brand trust and digital visibility

Qualifications

• Proven experience managing Google Ads and SEO campaigns
• Strong understanding of content marketing and brand positioning
• Data-driven mindset with experience tracking KPIs and performance metrics
• Ability to work independently and proactively

Requirements

• Work with flexible schedule but available to do the overlap with 1 PM – 10 PM ET to accommodate partners in Asia, but open to discussion.

Benefits

• Competitive salary
• Work with fast-scaling, premium brands
• Fully remote role with a dynamic, growth-driven team
• Clear opportunities for career growth and advancement