[Hiring] SEO & Generative Engine Optimization (GEO) Strategist @Dawar Consulting, Inc.

Role Description

We are seeking a forward-thinking SEO Strategist to lead the evolution of organic discovery across traditional search engines and AI-powered answer engines (Google AI Overviews, ChatGPT, Perplexity, Claude). This role bridges SEO, Generative AI, and regulatory compliance, ensuring accurate, authoritative, and compliant information discovery for patients, caregivers, and Healthcare Professionals (HCPs).

• Define and execute an AI-ready organic strategy
• Manage an external SEO agency
• Partner closely with Medical, Legal, and Regulatory (MLR) teams

SEO & GEO Strategy

• Lead Generative Engine Optimization (GEO) and Answer Engine Optimization strategies
• Optimize content for AI-driven discovery, entity understanding, and citation authority
• Oversee technical SEO health, structured data, and advanced Schema markup (e.g., MedicalWebPage, Drug, FAQ)
• Move beyond keywords to entity-based and relationship-driven search strategies

AI & Innovation

• Guide AI-enabled SEO workflows (metadata generation, content analysis, AI search insights)
• Optimize content for conversational and natural-language queries
• Partner with agencies to pilot compliant AI tools and methodologies

Cross-Functional Leadership

• Act as liaison between SEO teams and Medical, Legal, and Regulatory (MLR) stakeholders
• Educate marketers and leadership on AI search, GEO, and business impact
• Manage external SEO agencies with accountability for quality, engagement, and sentiment

Qualifications

• 7+ years’ experience in SEO/Digital Marketing
• 2+ years in a highly regulated industry (Pharma, Biotech, Finance, Insurance)
• Strong understanding of LLMs, AI search, RAG, and entity-based SEO
• Deep experience with Schema.org, Knowledge Graphs, and SEO tools (GSC, SEMrush, etc.)
• Proven experience navigating MLR/PRC review processes
• Excellent communication and influence skills

Requirements

• 100% Remote
• Job Duration: Long Term Contract (Possibility Of Extension)
• Pay Rate: $75/hr on W2
• Company Benefits: Medical, Dental, Vision, Paid Sick leave, 401K

Benefits

• Medical
• Dental
• Vision
• Paid Sick leave
• 401K