[Hiring] SEO/AEO Manager @Boulevard

Role Description

The SEO/AEO Manager role at Boulevard is more than rankings or content briefs – it’s about owning how Boulevard gets found and chosen, whether that’s a Google search result or an answer inside ChatGPT. You’ll own strategy and execution across our core organic channels, driving results against business-critical metrics like MQLs and demos while helping Boulevard build visibility in the next generation of answer engines like ChatGPT, Perplexity, and Google’s AI Overviews as search behavior shifts.

This is a high-leverage role where your decisions directly shape how Boulevard attracts and converts organic demand and creates organic content. You’ll blend hands-on execution – technical audits, content optimization, AI-based content creation, structured data – with strategic ownership of the roadmap, partnering closely with Content & Web, Marketing Operations, Product Marketing, and Analytics to turn search and AI-answer visibility into pipeline.

Success in this role comes from technical rigor, staying ahead of how AI is reshaping discovery, and building systems that compound organic growth over time.

Qualifications

• 5-8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics like MQLs and SALs
• Deep expertise in technical SEO: site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing
• Hands-on experience building AEO strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines
• Strong content and keyword instincts, with experience running keyword research, intent analysis, and content gap analysis
• Highly analytical, able to diagnose ranking or visibility drops and identify opportunities to capture more share of search
• Experience working cross-functionally with Content, Web/Engineering, Product Marketing, and Demand Gen

Requirements

• Own the SEO program end to end – technical SEO, on-page optimization, content strategy, internal linking, and link building
• Lead technical SEO execution: site architecture, structured data/schema markup, Core Web Vitals, crawl and indexing health
• Build and evolve Boulevard’s AEO strategy, implementing “answer-first” content formatting and semantic reinforcement
• Conduct keyword research, entity mapping, and intent analysis to prioritize content
• Monitor performance regularly across traditional and next-gen metrics
• Build and maintain dashboards and reports that clearly communicate organic performance
• Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution
• Collaborate with Brand & Content, Web/Engineering, Product Marketing, and Growth
• Identify opportunities to improve performance through automation, AI tooling, and process improvements

Benefits

• Competitive base pay and performance bonus eligibility
• Equity participation for all full-time employees
• Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage
• An annual $1,200 HSA employer contribution for eligible plans
• 100% covered dental, vision, life, and disability insurance
• 12 weeks of fully paid U.S. parental leave
• Flexible paid time off, plus 10 U.S. company holidays
• Fully remote with support, including a $200 home office setup allowance and a $50 monthly WFH reimbursement
• $200 quarterly Boulevard Bucks to prioritize your well-being
• Other perks like One Medical membership and Employee Assistance Program