[Hiring] Senior Web Strategy & Experience Specialist @Zuora

Role Description

As our Senior Web Strategy & Experience Specialist, you will be the point of contact for everything web. You will own the website roadmap, decide what gets built and in what order, and make sure the pages our teams need go live quickly and to a high standard. You are obsessed with web experience and data, and you make decisions based on evidence, not opinion or the loudest request. You will give the web development team a clear, prioritized plan to build against.

What You’ll Do

• Website Strategy & Roadmap
  • Own the strategic roadmap for the Zuora website.
  • Prioritize by business impact and pipeline contribution rather than reactive requests.
  • Be the single point of contact for all web needs across the company.
  • Run a clear intake, prioritization, and launch process.
  • Resolve competing priorities at the roadmap level.
  • Translate business goals into clear briefs and execution plans for Design and Development.
  • Manage multiple concurrent projects across Campaigns, Design, Development, Analytics, and Product Marketing.
• Performance, Conversion & Experimentation
  • Define the KPIs that matter and keep them visible to the business.
  • Find friction and opportunity across the user journey.
  • Run an ongoing testing and optimization program using A/B tests, behavioral data, and session analysis.
  • Improve page speed, accessibility, and form experience across key page types.
• Personalization
  • Design and direct the strategy for using behavioral and account-level data to serve tailored content.
  • Define the audiences, rules, content variants, and success metrics.
  • Work with Campaigns and ABM teams to put them into practice.
• Technical SEO & Discoverability
  • Own technical SEO implementation on the site.
  • Partner with the SEO & AEO lead for page templates and components.
• Analytics & Data Integrity
  • Work closely with Analytics to ensure tracking, tagging, and metrics are accurate.
  • Build and maintain dashboards for stakeholders.
  • Flag inaccuracies and drive fixes.
• Technical Direction & WordPress Ownership
  • Guide the web development team’s priorities and technical approach on WordPress.
  • Ensure the platform stays scalable, performant, and easy for non-technical teams to use.
• Global, Security & Brand Standards
  • Set direction for multi-language support and international SEO.
  • Ensure compliance with security, privacy, and data handling standards.
  • Partner with Brand and Design to reflect Zuora’s positioning and visual identity.

Qualifications

• 6-8 years in a digital or web role, including 3+ years owning a corporate website or digital product, preferably in B2B SaaS.
• Fluency with GA4, Amplitude, Looker Studio, and Demandbase.
• Track record of leading a website redesign, platform migration, or comparable large-scale initiative end to end.
• Experience setting priorities for and directing web development teams.
• Proven experience improving conversion through CRO and A/B testing.
• Working knowledge of technical SEO and its implementation.
• Experience designing or running personalization based on behavioral and account data.
• Experience working with senior stakeholders across Marketing, Product, and Sales.
• Strong analytical, communication, and prioritization skills.

Requirements

• Expertise with WordPress, including templates, components, and publishing workflows.
• Experience with experimentation platforms such as Optimizely or Amplitude Experiment.
• Familiarity with AEO/GEO and its impact on AI search visibility.
• Experience managing multi-language and multi-region sites.
• Working knowledge of HTML, CSS, JavaScript, and tag management (GTM).
• Familiarity with web privacy and compliance requirements (GDPR, CCPA).
• Prior experience at a company selling billing, pricing, or financial software.

Benefits

• Competitive compensation, variable bonus, and performance-based reward opportunities.
• Medical, dental, and vision insurance.
• Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break.
• Paid parental leave (including fully paid leave for eligible ZEOs).
• Learning & development stipend to support ongoing growth.
• Opportunities to volunteer and give back, including charitable donation matching.
• Mental wellbeing resources and support.