[Hiring] Senior Web Marketing Manager @Jane

Role Description

Hi, I'm Kristian, Sr. Manager of Growth at Jane and I feel so much pride being part of Jane's mission to help the helpers. Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. This role owns that last piece. As Sr. Web Marketing Manager, you're the person who decides where the website is going and why:

• Own the strategy for the Jane marketing website.
• Translate Jane’s business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind.
• Connect strategy to the customer and to performance.
• Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane.
• Build and run an experimentation program.
• Form hypotheses, run tests, and use what you learn to steadily improve how the site converts into pipeline.
• Lead our organic and answer engine presence.
• Make sure practitioners find Jane when they’re searching for a solution.
• Partner with the web platform and enablement function.

Qualifications

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline.
• Experience treating a website as a genuine growth channel.
• Deep fluency in information architecture and navigation.
• Strong analytical instincts.
• Real experience running A/B tests and CRO growth experimentation at scale.
• Hands-on SEO/AEO fluency.
• Comfort working in a modern CMS (we use WordPress) and CRO tools (Optimizely, Contentful, Webflow, etc.).
• Understanding of responsive design, accessibility and testing across devices.
• Excellent communication and storytelling.
• Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.

Requirements

• If you don't meet every single qualification but are excited about this role, we'd still love to hear from you.

Benefits

• At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth.
• Most new hires join at the accomplished stage.
• For candidates based in the United States, the annual salary range is $139,600 - $226,900, with the accomplished stage at $165,800 USD.
• For candidates based in Canada, the annual salary range is $148,000 – $240,500 CAD, with the accomplished stage at $175,800 CAD.
• You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
• We also offer a comprehensive benefits package.

Company Description

Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers. We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities.

• More than 70,000 businesses run on Jane, with 250,000+ practitioners interacting with our product daily.
• We're embracing the possibilities of AI to improve our systems and create better experiences.
• Our goal isn't just delivery - it's delight.
• If you're energized by ambiguity, motivated by impact, and eager to learn with others, you'll thrive at Jane.