Role Description
Are you a senior video editor who understands that great advertising is about more than making content look good? Do you know how to build a strong hook, maintain viewer retention, and turn raw footage into creative that drives conversions? We are looking for a Senior Video Editor & Ad Designer with strong experience in Direct Response, DTC, and Performance Marketing.
This is not a traditional video editing role. You will be responsible for creating, analysing, and continuously improving high-performing advertising creative. Rather than spending your time on repetitive administrative tasks, you will have the freedom to focus on creative production, testing, research, and performance.
What You'll Do
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Create High-Performing Ads
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Produce high-volume video and static ads for Meta and other paid social platforms.
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Transform UGC, raw footage, product B-roll, AI-generated assets, and creative briefs into compelling advertising.
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Develop multiple creative variations to test different hooks, angles, messaging, visuals, and formats.
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Create ads that feel native to the platform while maintaining a high standard of production quality.
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Build Strong Hooks and Retention
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Strong visual and audio hooks
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Pattern interrupts
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Fast, feed-native pacing
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Punch-ins and dynamic cuts
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Strategic B-roll
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Retention-focused transitions
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Visual and audio techniques that maintain attention
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Visual and Sound Design
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Dynamic typography and captions
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Motion graphics
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VFX and compositing
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Motion tracking
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Masking and keying
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Product cutouts and screen replacements
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Strategic visual effects
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Sound effects, music, risers, impacts, and transitions
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AI-generated voiceovers and audio
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Think Like a Performance Marketer
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Analyse metrics such as:
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Hook Rate
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Hold Rate
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Outbound CTR
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CPA
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Retention
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Conversion performance
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Identify creative issues when an ad underperforms.
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Creative Research and Competitive Analysis
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Regularly research successful advertising creative across:
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Meta Ad Library
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TikTok Creative Center
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YouTube Shorts
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Competitor advertising
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Emerging creative formats and trends
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AI-Powered Creative
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Use AI tools to increase production speed, creative variety, and testing capacity.
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Experience with AI tools for:
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Video generation
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Image generation
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Voiceovers
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Audio
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Creative research
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Asset creation
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Creative testing
Qualifications
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5β10+ years of professional video editing or creative experience.
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Strong experience in Direct Response, DTC, e-commerce, paid social, or performance marketing.
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Agency or DTC experience is highly preferred.
Requirements
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Direct-Response Expertise
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Understanding of consumer psychology, hooks, pattern interrupts, retention, creative angles, calls to action, and conversion-focused storytelling.
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Understanding of why an advertisement works, not simply how to make it look good.
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Technical Skills
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Expert-level Adobe Premiere Pro
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Expert-level Adobe After Effects
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Strong proficiency in CapCut Desktop
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Experience with AI video, image, audio, and voice-generation tools
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Comfortable working with creative analytics and performance data
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Work Style
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Fast and efficient
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Creative and highly detail-oriented
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Data-driven
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Comfortable working independently
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Proactive in identifying opportunities
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Able to manage a high volume of creative production
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Focused on performance as well as visual quality
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Portfolio Required
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A strong portfolio demonstrating Direct Response and DTC advertising experience is required.
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Your portfolio should include examples of:
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Direct-response video ads
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Static advertisements
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UGC-based creative
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AI-integrated creative
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Strong hooks
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Motion graphics and VFX
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Dynamic typography and captions
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Transitions and pacing
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Sound design and SFX
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Creative iterations and testing
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Portfolios consisting primarily of cinematic work, music videos, corporate videos, or other non-DTC creative will not be considered.
Benefits
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$4,000 - $5,000 a month
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OTE 100k + commission
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100% REMOTE
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$50 birthday bonus
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$200 testimonial bonus
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Full-time (40 hours per week)
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Eastern Standard Time (EST) working hours
Company Description
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.