[Hiring] Senior User Acquisition Manager @United Tech

Role Description

We are looking for a Senior User Acquisition Manager (TikTok/Meta/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, working hand-in-hand with our Creative and PMM teams.

In this role, you will:

• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling.
• Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS).
• Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance.
• Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis.
• Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs.
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks.
• Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication.

Qualifications

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus).
• Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling.
• Experience managing budgets above $300K per month across Social channels.
• Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap.
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention).
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic.
• Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making.
• Upper-Intermediate (B2) or higher English proficiency.

Requirements

• Experience with alternative ad networks.
• Experience automating campaign launches, testing, and reporting across networks with AI tools.
• Understanding of marketing funnels and performance creative testing principles.
• Experience with ASO and influencer marketing as additional channels.

Benefits

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events.
• 100% medical insurance coverage.
• Sports and equipment reimbursement.
• Team building events, corporate gifts, and stylish merch.
• Financial and legal support.
• Maternity Recovery Support Allowance.
• Position retention and support for those who join the Armed Forces of Ukraine.
• Participation in social initiatives supporting Ukraine.
• Comfortable working environment: Work from our Kyiv hub or remotely with a flexible schedule.
• Modern equipment or depreciation of your own tools.
• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche.
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs).
• Reimbursement for professional courses and English classes.
• Corporate library, book club, and knowledge-sharing events.

Hiring process

• Intro call
• Technical interview
• Interview with Direct Manager/Head
• Bar-raising
• Reference check
• Offer