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Senior User Acquisition Manager
@Appodeal
[Hiring] Senior User Acquisition Manager @Appodeal
Mar 03, 2025 - Appodeal is hiring a remote Senior User Acquisition Manager. 💸 Salary: unspecified. 📍Location: Northern America, Europe.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role involves leading and scaling performance marketing efforts for our portfolio of Casual Gaming Apps that monetize through IAA (In-App Advertising).
- Design, execute, and optimize user acquisition strategies across multiple platforms.
- Maintain a lean, analytical approach to drive cost-efficient user growth.
- Analyze performance data, iterate quickly, and scale profitable campaigns.
Key Responsibilities
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User Acquisition Strategy & Execution
- Own and optimize UA campaigns across Applovin, Google Ads, and additional channels (e.g., TikTok, Meta, DSPs, ASA).
- Develop scalable UA strategies for casual gaming titles with IAA monetization, ensuring profitability and ROI-positive growth.
- Identify new growth opportunities, testing different networks, creatives, and bidding strategies.
- Manage campaign setup, tracking, and attribution, ensuring data accuracy and proper event mapping.
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Data-Driven Optimization & Analysis
- Continuously analyze performance metrics (ROAS, LTV, CPI, retention, ARPU, etc.) to optimize acquisition funnels.
- Use A/B testing to refine creatives, targeting, and bidding strategies.
- Work closely with data teams to leverage BI tools and dashboards for real-time decision-making.
- Develop models for predictive LTV and guide budget allocation accordingly.
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Creative Strategy & Testing
- Collaborate with design teams to conceptualize, test, and iterate high-performing ad creatives tailored for different networks.
- Lead creative testing frameworks across Applovin and Google to identify winning formats and messaging.
- Stay ahead of trends in ad formats, automation, and audience segmentation for casual gaming audiences.
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Cross-Team Collaboration & Multi-Tasking
- Work cross-functionally with Product, Monetization, and Data teams to align UA strategies with game performance and revenue goals.
- Provide insights and recommendations on in-game optimizations that could improve LTV and ad monetization impact.
- Maintain a lean, test-and-learn mindset, iterating quickly without excessive resource dependencies.
Qualifications
- 5+ years of experience in User Acquisition, ideally within Casual Gaming (IAA monetization model).
- Expert knowledge of Applovin and Google Ads, including campaign structures, bidding strategies, and automation.
- Experience running multi-channel UA campaigns (Meta, TikTok, DSPs, ASA, Unity, IronSource, etc.).
- Strong analytical mindset, highly proficient in data interpretation, campaign analysis, and ROAS modeling.
- Experience with mobile attribution tools (AppsFlyer, Adjust, Singular, or similar).
- Proficiency in Excel, SQL, or BI tools (Looker, Tableau, or similar) is a strong plus.
- Ability to multitask and thrive in a fast-paced, lean environment while maintaining a hands-on approach.
- A natural curiosity for data and experimentation, always looking for ways to improve performance.
Benefits
- Opportunity to own and scale user acquisition for high-growth casual games.
- Work with cutting-edge UA automation and machine learning tools.
- Collaborate with a highly skilled team in an agile, fast-moving environment.
- Competitive salary, performance bonuses, and career growth opportunities.
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️
| 📍 | Be aware of the location restriction for this remote position: Northern America, Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Northern America, Europe
|
|
Job Type
unspecified
|
Posted
Mar 03, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Northern America, Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
