[Hiring] Senior Strategic Account Marketing Lead @Fictiv

Role Description

As the Senior Strategic Account Marketing Lead at MISUMI Americas, you will work side by side with the sales reps who own your assigned accounts. You will take their account plans, what customers are telling us, and our revenue goals, and turn them into practical, creative marketing campaigns. These campaigns should spark engagement, create and move deals forward, and strengthen customer relationships.

This is not a role for a single-channel specialist. You will build and lead growth plans for each account, using both hands-on and large-scale tactics. These include:

• Customer visits
• Lunch-and-learns
• Direct mail and swag
• Executive outreach
• Events
• Targeted email and nurture programs
• Paid ads
• Sales support materials
• Account-specific content

Qualifications

• 8+ years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role.
• Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers to build and execute account plans that contributed to pipeline, opportunity progression, and revenue.
• Proven ability to develop and execute integrated campaigns across both high-touch and digital channels, including customer events or experiences, direct mail or gifting, sales outreach support, email or nurture, paid or performance programs, and content.
• Track record of taking programs from insight and strategy through detailed execution, optimization, and performance reporting.
• Strong commercial judgment and comfort prioritizing a portfolio of accounts against revenue opportunity, sales priorities, and expected return on investment.
• Customer-facing confidence and experience representing Marketing in seller and customer conversations, including onsite engagements when appropriate.
• Excellent cross-functional project leadership.
• Analytical fluency and experience using CRM, marketing automation, account engagement, and intent data to make decisions and measure results.
• Strong written, verbal, and presentation communication skills.
• Comfort in a fast-moving environment where the right play is not always obvious and initiative matters.
• Ability to travel up to 25% within the U.S. for customer-office visits, MISUMI Americas events, industry events, and internal meetings.

Requirements

• Travel to customer offices, MISUMI Americas events, industry events, and internal meetings when in-person engagement can accelerate an account objective.
• Use Salesforce, Marketo, Reachdesk, Sigma, intent data, account engagement data, and other available signals to identify opportunity, prioritize investment, and measure impact.
• Share account-level learnings, results, and recommendations with Sales and Marketing.
• Execute directly when speed and quality require it.

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Parental leave programs
• Paid volunteer days
• And much, much more!

Company Description

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle.