[Hiring] Senior Specialist, TV, Video, Audio & Display @Tinuiti

Role Description

As a Senior Specialist, TV, Video, Audio & Display (TVAD), you will launch and improve TV, video, audio, and display campaigns to grow new customers and revenue while keeping efficiency on track. You’ll follow clear Tinuiti Way practices, turn performance and media learnings into next actions, and pilot small, safe innovations before wider rollout. You’ll partner closely with Client Leadership, Analytics/Econometrics, Creative, and channel teams (Search, Social, Commerce/Retail Media) in your Pod, communicate clearly with clients, and document what works so the team can reuse it.

Key Responsibilities

• Client‑Centric:
  • Prepare accurate, on‑time updates and contribute to QBR inputs; explain results and next steps in plain language tied to goals (reach, CAC/CPx, revenue/LTV).
  • Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) within guardrails, noting potential trade‑offs.
• The Tinuiti Way:
  • Apply solid TVAD craft aligned with the Tinuiti Way (audience/data sources, inventory quality, frequency/overlap control, attention/quality) with growing multi‑channel awareness.
  • Document simple “how‑to” guides others can reuse.
• Product‑Led:
  • Run small, safe pilots and monitor results before scaling.
  • Use team‑shared Bliss Point signals (Always‑On Incrementality, Brand/Creative/Customer Insights) to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics partners.
• Data & Measurement‑Driven:
  • Monitor performance daily/weekly; build accurate recurring reports; run basic A/Bs (or simple holdouts when feasible) with predefined success criteria and read cadence; keep budgets and pacing healthy.
  • Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external stakeholders.
  • Support data/ops quality with checklists.
• Owner Mindset:
  • Manage a clear work queue; deliver on time.
  • Reduce rework and non‑converting spend (e.g., unmanaged frequency, low‑quality/IVT inventory, overlapping buys, tagging gaps).

Qualifications

• 3–5+ years running TV/video/audio/display with hands‑on builds, launches, pacing, and optimizations; or 3–5+ years in analytical roles (finance/consulting) with strong media analytics exposure.
• Comfortable with GA4 and platform analytics; can turn data into clear next steps and simple forecasts; SQL a plus.
• Familiar with testing basics (A/B, incrementality/lift at a high level) and statistical significance.
• Strong communication: clear writing and presenting; effective partner to broader team and confident on weekly client calls with limited oversight.

KPIs

• Growth: Contribute to qualified reach/new‑household acquisition and revenue/LTV from TVAD.
• Quality: Improve attention/viewability and brand safety; reduce unmanaged frequency and overlap.
• Innovation: Deliver small, safe TVAD innovations (audience/data, inventory quality, format/creative, frequency/quality) and record decisions and learnings.
• Product/AI adoption: Pilot and adopt optimization features and Bliss Point‑guided moves with proven incremental impact.
• Efficiency (guardrail): Maintain or improve CAC/ROAS/CPx while growing profitable volume.

Benefits

• Unlimited PTO: We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. Additionally, we provide 16 paid holidays, including multiple long weekends.
• Healthcare: Medical, Dental, Group Life Insurance and Income Protection.
• Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions.
• Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay; Non-Birthing parents will receive 4 weeks of leave with 100% pay.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources.