[Hiring] Senior Specialist, Integrated Creator Strategy & Paid Media @Tinuiti

Role Description

At Tinuiti, we move beyond siloed influencer and creator activations to a seamless integration of Influencer Marketing, Creator Commerce, Affiliate, Paid Social, and Social Commerce. The Sr. Specialist, Integrated Creator Strategy & Paid Media serves as the centralized connection point, ensuring every piece of influencer and creator content is strategically leveraged across the full media funnel to eliminate the creative-to-media gap.

Bridging creator content with paid media and platform commerce addresses a major industry pain point. Without a dedicated connection point, agencies and brands operate in silos. This role unifies creative asset generation with performance media to turn influencer and creator content from an organic branding line item into a scalable, revenue-driving paid media engine.

Qualifications

• 4-5+ years of experience in influencer marketing, creator strategy, digital paid media, or agency account management with proven leadership in integrated creator campaigns.
• Must have experience in the Beauty space.
• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related discipline.

Requirements

• Required hands-on experience with TikTok Shop and YouTube execution.
• Deep knowledge of platform logistics including TikTok Shop (GMV Max), TikTok Spark Ads, Meta Partnership Ads, YouTube BrandConnect/Affiliate, and Whitelisting/Allowlisting workflows.
• Direct proficiency with paid media buyers' needs (ROAS, CPA, CTR, Hook Rates) and analytics tools (CreatorIQ, TikTok Ads Manager, Meta Ads Manager, Google Analytics).
• Solid understanding of affiliate mechanics, promo code/link tracking, pixel attribution, and commission structures across e-commerce platforms.
• Outstanding skills in prioritizing multiple client relationships, complex logistics, gifting pipelines, and cross-team workflows.
• Superior oral, written, and presentation skills with experience pitching and leading communication for enterprise clients (such as e.l.f. Beauty).

Benefits

• Unlimited PTO: Flexibility to take the time you need, when you need it, along with 20 paid holidays.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.