[Hiring] Paid Media Specialist @Storable

Role Description

The Paid Media Specialist manages Google Ads and Meta Ads campaigns hands-on and is a day-to-day customer-facing contact for Storable's Paid Ads service, which supports small and medium-sized businesses in the self-storage, marine, RV, and campground industries. Most of our work is pay-per-click (PPC) advertising. You will manage hundreds of campaigns, keep them accurate, well-paced, and performing, and explain results clearly to customers. Work is prioritized and rotated across the team through monday.com.

We are looking for an AI-first practitioner who builds agents to take over repeatable work and can show how that makes them faster, more consistent, and able to manage more accounts well. Our team works in Claude, so experience with it is a plus, but we value strong AI fluency and the ability to adapt quickly to new tools. This is a strong fit for someone who wants to grow into a senior paid media role. Familiarity with these verticals is valuable. This role is U.S.-based and remote.

Key Responsibilities

• AI-First Ways of Working
  • Make AI your default environment for analysis, ad copy, reporting, customer communication, and documentation.
  • Identify repetitive tasks across the portfolio and build agents and workflows that automate them end to end, such as account health checks, pacing alerts, and performance recaps.
  • Create reusable skills, projects, and playbooks, and share them with the team.
  • Connect AI to the tools and data you work in so agents have real context.
  • Verify AI output, protect customer data, and keep a human in the loop where it matters.
  • Evaluate platform AI features (such as Performance Max, Advantage+, and AI-driven bidding) and know when to rely on them and when to override them.
• Campaign Management and Optimization
  • Manage setup, optimization, and ongoing health of Google Ads (Search, Display, remarketing, Performance Max) and Meta Ads (Facebook and Instagram) campaigns across a high-volume portfolio.
  • Prioritize your time by spotting accounts that need attention, including underperformance, pacing issues, and seasonal shifts.
  • Apply keyword research, search-term analysis, audience, retargeting, and ad-copy best practices consistently across accounts.
  • Run structured tests across creative, audiences, bidding, and budgets, and share what works.
  • Recommend landing-page and website improvements based on performance.
• Customer Communication
  • Serve as a primary customer contact for campaign questions, results, and recommendations, escalating complex issues to leadership.
  • Lead onboarding calls to capture goals, promotions, service areas, seasonality, and budgets.
  • Lead recurring performance reviews and send written recaps with dashboard links and next steps.
  • Explain conversions, impression share, budget pacing, attribution limits, and lead quality in plain language, and set realistic expectations.
• Measurement and Reporting
  • Monitor core metrics (CTR, CPC, CPA, cost per lead, conversion rate, impression share, move-ins, lead quality) and turn them into concise recommendations.
  • Manage budget pacing and flag reallocation opportunities.
  • Maintain conversion tracking across Google Ads, Meta Ads, GA4, and GTM, and resolve issues caused by website launches, migrations, or tag changes.
• Account Operations and Team Collaboration
  • Use monday.com to track assigned work, follow team prioritization, and take part in the account rotation.
  • Coordinate advertiser verification, compliance, access, and campaign launches, pauses, transfers, and cancellations.
  • Monitor billing profiles, failed payments, and suspensions, and escalate risks that could cause incorrect charges or campaign disruption.
  • Follow team QA processes, playbooks, and templates, and help keep documentation current.
  • Collaborate with account managers, SEO, analytics, support, sales, website teams, and India-based paid media resources.

Qualifications

• 4+ years of hands-on PPC, paid search, or performance marketing experience.
• Hands-on experience building and optimizing campaigns in both Google Ads (structure, keywords, bidding, budgets, reporting) and Meta Ads (audiences, retargeting, creative, conversion tracking).
• An AI-first, agent-first mindset, shown by concrete examples of agents or automated workflows you have built and the results they produced (i.e., time saved, quality improved, or scale achieved).
• Ability to learn new AI tools quickly and apply them to paid media work.
• Direct customer-facing experience leading performance reviews or onboarding calls and explaining technical concepts to non-specialists.
• Experience managing multiple accounts at once in a high-volume environment.
• Working knowledge of GA4 and GTM, including conversion tracking.
• Strong analytical, written, and verbal communication skills, with the ability to turn data into clear recommendations.
• Ability to work independently and collaborate across U.S. and India-based teams.

Preferred

• Experience with Claude, including building skills, projects, or connected workflows (in Claude, Cowork, or Claude Code).
• Google Ads and Meta Blueprint certifications.
• Experience in SaaS, agency, or customer-facing digital marketing, ideally with local or multi-location businesses in self-storage, marine, RV, or campgrounds.
• Experience with Yelp, Nextdoor, Microsoft Advertising, or other local channels.
• Experience with monday.com or a similar project management tool.

Benefits

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus an HRA to help offset your deductible.
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences!
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops.
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
• $50 monthly home data stipend, plus a home office sign-on bonus of $250.
• Fertility care support options to help in your journey towards parenthood.
• Access to financial experts to help you make informed decisions and achieve your financial goals.
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.