[Hiring] Senior Social Commerce Specialist @Tinuiti

Role Description

As a Senior Social Commerce Specialist, you will independently manage complex Social Commerce-related operational and account-execution workstreams. You will ensure client shops are healthy, conversion-ready, and operationally sound while contributing to reporting, issue resolution, merchandising, creator readiness, and client-delivery execution.

You will serve as a reliable subject matter resource for Social Merchandising Specialists and a key partner to Account Strategists and Creator & Affiliate Strategists. This role is for someone who can independently solve problems, connect operational details to commerce outcomes, and contribute clear recommendations within an assigned client scope.

Key Responsibilities

• Client-Centric
  • Independently manage complex shop operations, catalog, promotion, compliance, fulfillment, and account-health workstreams.
  • Support client-ready explanations of operational issues, performance risks, and recommended next steps.
  • Partner with Creator & Affiliate teams to use creator performance to influence investment decisions and paid media strategy.
  • Advise internal partners on the operational implications of promotional calendars, product availability, bundling, fulfillment constraints, and shop setup decisions.
  • Escalate high-risk issues with a clear diagnosis, client impact, and recommended resolution path.
• Product-Led
  • Demonstrate strong fluency in TikTok Shop Seller Center and relevant marketplace, catalog, affiliate, and workflow tools.
  • Improve internal documentation, operating checklists, and issue-resolution workflows based on recurring issues and platform changes.
  • Support adoption of relevant TikTok Shop capabilities and promotional opportunities across assigned accounts.
• Data & Measurement-Driven
  • Analyze shop-health, catalog, fulfillment, conversion, and promotion data to identify actionable issues and opportunities.
  • Translate operational findings into clear recommendations for Account, Creator & Affiliate, Paid Media, and client teams.
  • Support reporting across GMV, conversion, creator-traffic readiness, promotions, and commerce operations.
• The Tinuiti Way
  • Work cross-functionally with Creator & Affiliate, Paid Media, Client Partnership, and client fulfillment teams to improve the end-to-end customer and creator journey.
  • Stay current on platform ad offerings, policy changes, social-commerce behavior, and platform best practices.
  • Informally guide Social Commerce Specialists through knowledge sharing, quality review, and problem-solving support.
• Owner Mindset
  • Own complex operational issues from diagnosis through resolution.
  • Identify risks to conversion, account health, fulfillment, or creator readiness before they affect client outcomes.
  • Create reusable operating methods, issue logs, checklists, and handoff practices within assigned scope.

Qualifications

• 3–5 years of experience in ecommerce, marketplace operations, social commerce, digital merchandising, account operations, or related work.
• Direct hands-on TikTok Shop experience required, including independent management of meaningful shop or account-execution workstreams.
• Experience with Whatnot and Retail Media Network social offerings preferred.
• Experience with listing optimization, catalog structure, bundles, promotions, account health, fulfillment, compliance, and performance troubleshooting.
• Strong commerce and operational judgment.
• Strong communication, organization, and problem-solving skills.

Requirements

• Shop-health and account-compliance performance.
• Conversion readiness and catalog quality.
• Issue-resolution speed and recurrence reduction.
• Quality of operational insight and recommendations.
• Accuracy and usefulness of reporting.
• Knowledge transfer and development of more junior colleagues.

Benefits

• Unlimited PTO: Fully remote environment and flexibility to take the time you need, when you need it.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.