Role Description
Today, we’re looking to add a new Senior SEO Manager to the team. Silverback’s next Senior SEO Manager will serve as a premier subject matter expert in all things related to SEO & Organic Search. You will develop and manage a portfolio of 4-6 SEO accounts while building great client relationships and managing projects & deliverables. You’ll bring a scrappy & tenacious attitude to your work, diving headfirst into the “new frontier” of organic search by pushing the boundaries of AI search testing. You’ll flex best-in-class data analysis chops to break down performance metrics and directly impact the success of our clients’ businesses.
What You'll Do
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Strategic Chops:
Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
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AI & LLM Expertise:
Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
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Analytical Skills:
Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
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Client-Facing:
Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO.
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Client Management:
Act as a trusted advisor & consultant to clients to build long-lasting client relationships.
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Tactical Execution:
Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema.
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Innovation:
Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
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Process/Delivery Improvements:
Identify opportunities to improve the SEO delivery and process to increase the value of the work or improve efficiency.
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Data Analysis:
Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
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Cross-Functional Collaboration:
Work with internal teammates across measurement, paid media, and creative to bring strategies to life.
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Sales Support:
Work with the sales team to put together SEO strategy proposals and audits that align with their goals and objectives.
Qualifications
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Agency Background:
You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results.
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Years of Experience:
We’re seeking candidates with at LEAST 3 years of agency experience; 5+ years of overall relevant marketing/SEO experience is required.
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Client-Facing Comfortability:
This role is not a good fit for someone who doesn’t want to talk directly to clients.
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Embrace Complexity:
This role will be exposed to more complex and challenging situations.
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AI Search Testing & Optimization:
You have hands-on experience optimizing for AI search.
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Business Acumen:
Your ability to tie SEO wins to a measurable impact on the clients’ business is crucial.
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Content Experience:
You’re an expert at driving content strategy based on audience, keyword and competitor research.
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Tools/Platforms:
You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog.
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Get Sh*t Done” Mentality:
You’d rather take a big swing and miss than sit around twiddling your thumbs.
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Adaptability & Growth:
Feedback fuels you. You lean into change and sharpen your skills.
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Project & Time Management:
You run a clean calendar and keep priorities straight.
Benefits
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Unlimited PTO
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Comprehensive health, dental, and vision plans
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Virtual Team Events and a fun, casual, inclusive company culture
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Company-paid ClassPass membership
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12 weeks of Paid Parental Leave
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Summer Fridays
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401(k) with Employer Match
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$90,000 - $103,000 a year