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Senior SEM Manager
@lastminute.com
[Hiring] Senior SEM Manager @lastminute.com
Mar 21, 2025 - lastminute.com is hiring a remote Senior SEM Manager. 💸 Salary: unspecified. 📍Location: Spain.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The Senior SEM Manager will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers. She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects.
- Developer of customer acquisition strategy across different products for the SEM channel.
- Daily looking and monitoring of sales, profitability, and target tracking.
- Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
- Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
- Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.
- Monitor competitive metrics (market share, competition) proactively.
- Build, lead, and deploy an effective APP and mobile strategy for the business.
- Development of solutions and automation processes for operational consistency and efficiency.
- Deliver annual forecasts and estimation of targets.
Qualifications
- Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
- Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources.
- Very data-oriented, strong analytical and numeracy skills.
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
- Experience in managing large budgets for Paid Search campaigns.
- Web analytics experience, e.g. Google Analytics, etc.
- Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
- Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.
Requirements
- Minimum knowledge of Mysql, BigQuery.
- Understanding of A/B test tools.
- Experience with DSP and DMP / CDP solutions is a plus.
- A good understanding of App Campaigns channel is a plus.
- German, French or Italian as secondary language is a plus.
Benefits
- An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities).
- Shorter working week (36h as full time), with a half working day on Fridays.
- Flexible start and end of the working day.
- Possibility to work from anywhere for a period of time per year defined according to local regulations.
- Fri-Yays: half a day on Friday morning with a no-meeting mandate dedicated to personal growth, learning and training and/or focus time.
- Access to e-learning platforms (e.g. Discovery, O’reilly – depending on the department), professional and managerial skills development training paths.
- 2 paid days off per year for volunteering purposes.
- Occasional social events to foster connections among colleagues.
- Travel industry discounts and flash exclusive staff fares.
- Support through life’s significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.
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| 📍 | Be aware of the location restriction for this remote position: Spain |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Spain
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Spain |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
