[Hiring] Senior Revenue Marketing Manager @Avalara

Role Description

As the Senior Revenue Marketing Manager for Compete Campaigns, you will oversee the strategy and execution of competitive campaigns. These campaigns protect and expand Avalara's market position against both established incumbents and new entrants in the agentic tax and compliance category.

• Build and run multi-channel competitive campaigns that intercept prospects evaluating competitors, defend at-risk accounts, and drive measurable displacement wins.
• Develop and scale competitive playbooks across integrations, segments, and challengers — from ankle-biters to agentic AI entrants.
• Partner with Product Marketing to convert competitive intelligence into crisp campaign messaging, positioning Avalara as the AI-powered compliance management platform.
• Launch paid search intercept, display retargeting, competitor comparison pages, and integration-specific microsites.
• Develop SDR sequences, battle cards, objection-handling guides, and talk tracks in partnership with Product Marketing and Sales Enablement.
• Activate across a broad channel mix, including paid search, social, events, and partner channels.
• Be the connective layer between Product Marketing's competitive research and Sales, XDR, Customer Account Managers, and the Partner team.
• Partner with RevOps to track competitive wins and losses in Salesforce, build displacement reporting, and tie campaign activity to pipeline outcomes.
• Design retention plays with Customer Account Managers to defend customers from competitive churn and expand Avalara's footprint.
• Track competitive SOV, impression share, displacement wins, and Stage 0 pipeline contribution.
• Build regular competitive retrospectives that surface new competitor tactics, sharpen the playbook, and inform the next campaign cycle.

Qualifications

• 6–8 years of B2B SaaS demand generation, revenue marketing, or integrated campaign management experience.
• 5+ years of experience building end-to-end competitive programs with measurable displacement results.
• Hands-on experience with Marketo, 6sense, Salesforce, ON24, and Power BI.
• Experience in regulated markets (tax, compliance, FinTech).
• Experience using AI and AI-related technologies.

Requirements

• Embrace AI as an essential capability.
• Apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results.
• Stay curious about new trends and best practices, and share insights with others.

Benefits

• Great compensation package, paid time off, and paid parental leave.
• Health benefits vary by location but generally include private medical, life, and disability insurance.
• Support for diversity, equity, and inclusion through employee-run resource groups.

Company Description

Avalara is defining the relationship between tax and tech with an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, capturing our quirky spirit and optimistic mindset. Join us, and your career will be too.

We’re An Equal Opportunity Employer, supporting diversity and inclusion as a cornerstone of our company.