[Hiring] Senior Programmatic Strategist @Directive

Role Description

We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to:

• Campaign builds
• Optimization
• Reporting across all Programmatic Channels (Display, Native, Video, Audio, etc)

They create and manage custom client strategies and communicate with clients and internal stakeholders.

What You’ll Do:

• Campaign Management:
  • Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
  • Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
  • Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
  • Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
  • Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
  • Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
• Team Collaboration:
  • Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
• Client Relationship Management:
  • Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
  • Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Requirements

• NSM Attainment: 100%
• CSAT: 4.4+

Benefits

• 🏠 We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace.
• 💪 Physical - Gympass.
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match.
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time.
• 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!