[Hiring] Senior Programmatic Buyer @Karsh Hagan Madden

Role Description

As our Senior Programmatic Buyer, you'll lead programmatic media strategy, activation, optimization, and reporting across a diverse portfolio of clients. You'll oversee campaigns spanning display, video, audio, and audience-first media while partnering closely with internal teams and media vendors to deliver exceptional client results.

Reporting to the Programmatic Supervisor, you'll play a key role in shaping campaign strategy, managing day-to-day execution, and helping grow and evolve our programmatic practice. This role offers the opportunity to influence department processes, mentor junior team members, and stay at the forefront of the ever-changing programmatic landscape.

What You'll Be Doing

• Lead programmatic strategy, activation, optimization, and performance analysis for assigned client accounts.
• Build, traffic, manage, and optimize campaigns across self-service DSPs, including The Trade Desk and Viant.
• Monitor campaign performance daily across display, video, audio, remarketing, audience targeting, and performance media.
• Identify optimization opportunities using performance data and implement strategic recommendations.
• Manage campaign budgets, pacing, quality assurance, and troubleshooting to ensure successful execution.
• Analyze campaign performance and communicate insights through clear, compelling data storytelling.
• Develop strategic recommendations for audience targeting, buying methodologies, tracking, attribution, and media partner selection.
• Support media planning by requesting proposals (RFPs), evaluating partners, and contributing to client presentations and media plans.
• Collaborate with media vendors to review campaign performance and identify optimization opportunities.
• Contribute to monthly reporting and client presentations.
• Serve as the team's subject matter expert on programmatic media, emerging platforms, and industry best practices.
• Mentor and support junior team members while helping develop scalable processes for the growing department.

Qualifications

• 3+ years of hands-on programmatic media buying or trading experience, preferably within an agency environment.
• Strong understanding of programmatic channels, audience targeting strategies, and full-funnel media planning.
• Experience managing campaigns in leading DSPs such as The Trade Desk, Viant, DV360, Amazon DSP, or similar platforms (The Trade Desk experience strongly preferred).
• Strong knowledge of campaign optimization, budget pacing, attribution, and cross-device tracking.
• Ability to interpret performance metrics-including ROAS, CTR, CPA, and conversion data-and translate findings into actionable recommendations.
• Experience with ad serving technology such as Campaign Manager (DCM) or similar platforms.
• Advanced Excel skills, including working with raw datasets, pivot tables, and performance visualizations.
• Strong analytical mindset with a genuine curiosity about machine learning, algorithms, and performance optimization.
• Excellent written, verbal, and presentation skills with the ability to communicate complex data clearly.
• Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
• Positive, collaborative attitude with a passion for mentoring teammates and continuously improving processes.

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.

Company Description

At Karsh Hagan Madden, we're passionate about doing great work-and having fun while we do it. Here's what you can expect:

• A supportive team that's invested in your success.
• Opportunities to grow through mentorship, professional development, and meaningful new challenges.
• A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.
• The chance to make an impact, contribute your unique perspective, and help shape great work.
• A workplace that values who you are, the ideas you share, and your potential to grow.