[Hiring] Senior Product Marketing Manager, AI Solutions @G2

Role Description

At G2, our Senior Product Marketing Manager, AI Solutions owns go-to-market strategy and hands-on growth execution for G2 AI Solutions — G2’s full AI product portfolio, spanning G2.ai (our AI playground and beta testing ground for Blueprints, Agent Evals, and what’s next) all the way through their migration into G2.com. You’ll define who these products are for, build the story that makes buyers care, and personally drive the growth tactics that take an early AI product from zero traction to revenue — owning that GTM motion end-to-end, from first beta signal in G2.ai to full integration on G2.com. You will report to the Senior Director, Product Marketing, with a dotted line into the product organization, and be a key member of the PMM team.

This role owns G2 AI Solutions — G2’s newest, most ambiguous, and fastest-moving product bets — end to end, covering both sides of the merger from G2.ai (our AI playground) into G2.com, not just work happening in the AI playground. As capabilities like Agent Evals get built directly into G2.com, this person owns how the audience, story, and growth motion travel with them.

You’ll be a dedicated PMM partner for G2 AI Solutions, embedded in product roadmap and planning from the earliest stages, while also working directly with the builders behind individual solutions underneath it. This is a blend of strategist and operator: you form a sharp point of view on audience and positioning, and you’re also comfortable rolling up your sleeves to run the campaigns, community plays, and early pipeline motions that get a new product to its first dollar of revenue.

Qualifications

• 7+ years of product marketing, growth marketing, or GTM strategy experience in B2B SaaS, including at least one experience getting a product off the ground with little to no playbook.
• Proven ability to take a product from zero to revenue — hands-on experience running growth or demand campaigns, building pipeline, and driving early revenue, not just strategy and orchestration.
• Experience in an early-stage or new-product environment (startup, internal venture, or skunkworks team) where you had to define the market as much as the message.
• Comfortable with data and experimentation: you understand testing frameworks, know how to build and validate a hypothesis, and use data to build a compelling story.
• A natural relationship builder who gets things done through people — across Marketing, Sales, Product, and Leadership.
• Clear, confident communicator — you write sharp positioning, give a crisp verbal brief, and make meetings productive.
• Comfortable in ambiguity — you don’t need a fully-formed brief to get started, you help create it.
• Deep familiarity with or genuine curiosity about AI and how it’s reshaping software buying behavior.
• Experience with PLG or self-serve motions where understanding the buyer deeply was essential to acquisition.
• Comfortable owning a broad, evolving portfolio (multiple AI products at different maturity stages) rather than a single, narrowly-defined product.
• Willingness to travel for company events, product offsites, and customer-facing meetings as needed.

Requirements

• Define who each AI product is for and why, and build positioning and messaging that’s differentiated and defensible.
• Own GTM strategy for G2 AI Solutions end-to-end — from G2.ai (Blueprints, Agent Evals, and what’s next) through their migration into G2.com.
• Own the plan for how each product’s audience, messaging, and channel strategy evolves as it migrates from G2.ai into G2.com.
• Personally own and run the growth tactics that take AI Solutions products from early access to revenue-generating.
• Own pipeline and revenue visibility for the AI Solutions portfolio in its early stages.
• Proactively identify and engage prospective buyers before a product is ready.
• Partner with Sales Enablement to understand what’s landing in the field and close gaps quickly.
• Serve as Products' dedicated PMM partner for AI Solutions.
• Give the team clarity on what you’re working toward and why.
• Maintain a current view of the competitive landscape and category trends specific to AI-powered GTM and software discovery.

Benefits

• Inclusive and diverse environment where people of every background can thrive and feel welcome.
• Commitment to DEI and philanthropic work through programs like G2 Gives.