[Hiring] Senior Product Marketing Manager @Prolific

Role Description

This is a brand new role, and you’ll be the first person to do it at Prolific. Right now, the insight that could help us win more deals is scattered. We have valuable learnings about why we win, why we lose, and why deals stall, but they aren’t turned into the pitch, proof and materials that sellers use every day. You’ll fix that. You’ll become the person who knows our market position inside out and turns it into tools that help sellers win.

This is a revenue role. It sits at the point where product marketing meets sales enablement, across both our AI and research businesses. You’ll dig into win-loss, competitive intelligence and customer proof, then turn it into pitch decks, one-pagers, battlecards, case studies and training that reps use on their next call. You’ll also help new AEs and SDRs get up to speed faster.

You’ll be measured on win rate, sales cycle length, rep ramp time and how well equipped our sellers are in front of a buyer.

Our AI PMM leads strategic lab and enterprise AI pursuits, and our vertical PMMs tailor messaging for specific audiences. You own the foundation they all build on: the shared, trusted system of resources every other deal runs on.

Qualifications

• 6+ years in an enablement-facing role (product marketing, sales enablement or competitive intelligence) at a B2B company
• Experience enabling sellers across more than one product or product line, at a startup, scale-up or enterprise
• Experience doing the full job, not just the final slides: you’ve gathered the data and insight yourself, then turned it into materials sellers use
• Enablement you’ve built that measurably moved win rate, ramp time or deal velocity. You can show who used it and what changed
• Hands-on experience running buyer interviews. You ask about past behaviour, not hypothetical opinions, and you can get a lost buyer to tell you the real reason
• Comfort with data: you can pull from a CRM and call-intelligence tools, build an analysis or business case, and defend your conclusions
• Clear writing for busy readers: short, specific and easy to act on
• Credibility with sellers and senior leaders, and the ability to get sales, product and customer success to act without managing any of them. You’ll spend a lot of time with sales

Requirements

• Build and own sales enablement across AI and research: onboarding, ongoing training and launch readiness (with the AI PMM), plus a single source of truth that reps actually use
• Audit what exists today, decide what stays and what goes, and set up a way to keep it current
• Build and maintain the core sales toolkit: pitch narrative, decks, one-pagers, discovery guides, battlecards, objection handling, white papers and business-case tools
• Design and run our win-loss programme: buyer interviews after closed-won, closed-lost and no-decision outcomes, combined with CRM and call data and a regular readout to leadership
• Own competitive intelligence against data labelling vendors, research panel providers and in-house alternatives, including a live view of competitor pricing and positioning that feeds the AI PMM’s category point of view
• Turn findings into specific changes, such as a new talk track, a revised discovery question or a pricing recommendation, then check whether the change moved the number
• Own customer proof: case studies with AI and research customers, a sourced library of proof points, the reference programme for live deals, and advocacy through quotes, reviews and speakers
• Sit in on sales calls every week and feed deal-level evidence into product: feature gaps, blockers and pricing friction, ranked by revenue impact
• Define and report the numbers: win rate, competitive win rate, deal velocity, rep ramp time and content usage, including the AI segment win rates the AI PMM is measured on

Benefits

• Competitive salary
• Remote working
• Impactful, mission-driven culture

Company Description

Prolific isn’t just enabling AI innovation – we’re redefining it. While foundational AI technologies are becoming commoditized, Prolific’s human data infrastructure provides the high-quality, diverse data required to train the next generation of AI models. Through our platform, we empower researchers and companies to access a global, ethically curated participant base, ensuring cutting-edge AI research and training grounded in inclusivity and precision.

We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.

We believe that the next leap in AI capabilities won't come solely from scaling existing models, but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation – one that reflects the breath and the best of humanity.

For pay transparency, the base salary range for this full-time role in San Francisco or New York is $170,000-$200,000 per annum and negotiable for other states.