Role Description
We're looking for a Senior Product Marketing Manager to own the story of why MSPs run their business using Rewst. Your job is to make the value of a secure, governed platform obvious to two key personas: the MSP owner and the technical lead.
You'll partner closely with Product, Sales, Customer Success, and the rest of Marketing to turn a fast-moving roadmap into clear positioning, launches that land, proof buyers believe, and enablement that helps the revenue team win.
What you'll do
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Own positioning and messaging:
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Own and evolve Rewst's messaging framework as the platform grows.
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Translate the platformβs value for business owners and technical builders.
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Position AI capabilities credibly for an audience fatigued by AI hype.
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Lead launches and product comms:
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Run a tiered launch process with Product Management.
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Lead internal enablement for launches and feature releases.
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Own product communications, including in-app messages and customer alerts.
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Turn beta programs into early customer evidence and launch content.
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Win the competitive conversation:
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Build and maintain battle cards and competitive talk tracks.
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Conduct win/loss analysis to sharpen messaging and enablement.
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Enable the revenue team:
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Create pitch decks, discovery guides, and one-pagers for the revenue team.
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Support pricing and packaging work.
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Be the voice of the customer:
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Run our Voice of Customer program with the support of an external consultant.
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Steward product usage analytics to understand adoption.
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Shape campaign strategy and content development:
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Collaborate with the marketing team to define campaign strategy.
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Help build a library of customer proof.
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Work AI-first:
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Use AI tools to speed up research, synthesis, drafting, and asset production.
Qualifications
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6+ years of product marketing experience at a B2B SaaS company.
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A track record of positioning automation or AI products credibly.
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Experience writing for, and speaking to, both business decision-makers and technical practitioners.
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Hands-on competitive intelligence and win/loss experience.
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Data fluency: comfortable using CRM, pipeline, and product usage data.
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Daily, practical use of AI tools in your own work.
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Strong project management and attention to detail.
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A collaborative, low-ego approach, and comfort with ambiguity.
Requirements
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Experience in the MSP, IT channel, or distributor ecosystem (bonus).
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Background with automation, integration, or developer and IT platforms (bonus).
Benefits
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Opportunity to make a significant impact in a fast-growing startup environment.
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Collaborative and inclusive culture that values creativity, diversity, and innovation.
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Competitive compensation package, including equity options and benefits.
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Flexible work arrangements and a supportive work-life balance.