[Hiring] Senior Product Marketing Manager @Macmillan

Role Description

As the Senior Product Marketing Manager, Platform, you will shape and drive the go-to-market strategy for Macmillan Learning's core digital platforms. Reporting to the Director, Product Marketing, Platforms, you will turn complex technical capabilities and market insights into compelling positioning, clear messaging, and high-impact sales enablement tools. Working across product, marketing, and sales disciplines, you will ensure our learning technology delivers measurable value to educators and students alike.

What You'll Do:

• Develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals.
• Lead cross-functional launch teams to position new platforms, features, and capabilities, crafting narrative themes that differentiate our solutions in the market.
• Create audience-segmented positioning, personas, and messaging frameworks that bring technical concepts to life through use cases and storytelling.
• Serve as the voice of the market, synthesizing customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies.
• Partner with Field Marketing and Sales leadership to design standardized sales enablement tools, including battlecards, positioning guides, and presentation decks.
• Supervise and mentor a team of three marketing professionals, establishing priorities, providing continuous coaching, and supporting professional development.
• Collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute key campaigns.

Qualifications

• A college degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization.
• Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions.
• Comfort navigating ambiguity and managing complexity while driving projects forward independently.
• Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams.

Requirements

• 3 to 5 years of technology product marketing or SaaS experience.
• Working knowledge of Salesforce and PowerBI.
• Experience leveraging AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance (PMA) certification.

Benefits

• Benefits begin on your date of hire for regular full-time and qualifying part-time employees and their eligible dependents.
• Your health and well-being: Medical, dental, and vision coverage, an Employee Assistance Program, and 100% employer-paid life and accidental death and dismemberment (AD&D) insurance.
• Your financial future and learning: Competitive pay, a bonus plan, employer contributions to your 401(k), and an Education Assistance Program.
• Your time away: Paid time off, sick time, discretionary days, and paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples’ Day.

Company Description

Macmillan Learning is a privately-held, family-owned digital learning company that inspires what’s possible for every learner. Our tools, content, and services are grounded in research and designed to support learning, wherever and however it takes place. To learn more, please visit our newsroom or macmillanlearning.com.