[Hiring] Senior Product Marketing Manager @Newsela

Role Description

As Senior Product Marketing Manager for Newsela Threads & Themes, you will drive the go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela’s fast-growing ELA Core Curriculum portfolio. This is not a standard product launch role. You will lead complex, high-impact GTM initiatives spanning national and state-level core curriculum launches while helping shape scalable GTM processes, strengthen cross-functional alignment, and drive business growth.

As the voice of the customer and market expert for Core ELA, you will translate buyer insights, competitive intelligence, and market trends into actionable GTM and Account-Based Marketing (ABM) strategies, differentiated positioning, and impactful sales enablement.

Why you’ll love this role…

• Lead Strategic GTM Execution: Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth.
• Own Positioning, Messaging & Persona Development: Define and evolve the core positioning, value propositions, and messaging architecture for Newsela Threads & Themes.
• Drive Market, Competitor & Customer Intelligence: Serve as the definitive voice of the customer and market expert for Core ELA.
• Drive Account-Based Marketing (ABM) & Field Alignment: Partner closely with Sales, Revenue Marketing, and RevOps to build and execute high-touch ABM strategies.
• Enable Revenue Teams & Sales Motions: Translate market and persona insights into high-impact sales enablement.
• Shape Operational Workflows: Partner cross-functionally with Product, Sales, RevOps, Content, and Marketing to establish and optimize GTM processes.
• Build Thought Leadership & Content Marketing: Champion the instructional vision of Newsela Threads & Themes.
• Collateral & Multi-Channel Content Execution: Translate strategic positioning and messaging into compelling customer-facing content.
• Measure & Optimize GTM Performance: Define success metrics, evaluate GTM effectiveness, and leverage performance insights.

Qualifications

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles.
• Deep Buyer & Market Expertise: Thorough understanding of K–12 education buying cycles, district procurement processes, and key personas.
• GTM Strategy & Business Impact: Proven track record of developing and executing GTM strategies that drive measurable business outcomes.
• Mastery of Positioning & Messaging: Exceptional ability to distill complex core curriculum capabilities into clear, differentiated positioning.
• Strategic Thinker + Execution Focus: Proven ability to develop and execute complex GTM strategies.
• Cross-Functional Partner & Leader: Demonstrated ability to lead and influence cross-functional stakeholders.
• Messaging & Content Application: Exceptional written communication and storytelling skills.

Requirements

• This role requires travel approximately twice per quarter to support key business initiatives.
• All offers of employment are contingent upon the successful completion of a background check.

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
• Monthly tech stipend to support your WFH needs.
• Inclusive benefits to support you and your family, including parental leave and fertility support.
• 401(k) plan with employer match.
• Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Annual learning and development allowance to attend external training sessions.
• Opportunity to make a difference in education.

Company Description

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes.