[Hiring] Senior Product Marketing Manager @Cision

Role Description

This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives, drive product adoption, and enable revenue growth.

• Applies market insight, customer understanding, competitive intelligence, and cross-functional collaboration to position offerings effectively.
• Shapes product messaging, go-to-market plans, and adoption strategies.
• Guides product launches and equips customer-facing teams with the tools and messaging needed to drive adoption and retention.
• Supports business growth and market success.

Essential Duties & Responsibilities

• Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios.
• Conduct competitive analysis and market research to identify opportunities.
• Plan and execute go-to-market initiatives, including launch and adoption strategies.
• Create and maintain customer-facing and internal enablement materials.
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
• Collaborate with marketing teams and cross-functional stakeholders to align product messaging.
• Support sales enablement through training materials and ongoing content updates.
• Analyze pipeline performance, sales feedback, customer insights, and campaign results.
• Maintain product marketing plans, frameworks, and insights.
• Lead cross-functional stakeholder alignment, timelines, deliverables, and communications.
• Ensure product marketing activities adhere to internal policies and quality standards.
• Perform other duties and responsibilities as required to support business needs.

Job Level Competencies

• Extensive knowledge and application of product marketing principles, theories, and concepts.
• Develops solutions to complex problems requiring in-depth evaluation of variables.
• Work is performed independently and requires the exercise of judgment and discretion.
• Represents the organization as primary contact on assignments and/or projects.
• Actions may impact organization performance, product adoption, and go-to-market success.

Qualifications

• Typical experience: 5+ years in related role or experience.
• Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
• Ability to synthesize complex or technical information into clear, value-focused messaging.
• Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
• Analytical skills to interpret market, customer, competitive, and performance data.
• Strong written and verbal communication skills suitable for internal and external audiences.
• Experience leading cross-functional initiatives and collaborating with stakeholders.
• Experience managing multiple projects and deadlines within established processes.
• Proficiency with common marketing, research, and presentation tools.

Preferred Qualifications

• Education: University degree preferred.
• Experience supporting product launches within subscription-based or recurring revenue business models.
• Experience developing business cases, market opportunity assessments, and go-to-market recommendations.
• Familiarity with sales enablement methodologies and lifecycle marketing principles.
• Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices.
• Experience using marketing automation, CRM, or analytics platforms.
• Experience working in a cross-functional or technology-enabled environment.
• Possession of a relevant professional certification in product marketing or a related field.

Working Conditions & Physical Demands

• Ability to remain in a stationary position for extended periods.
• Frequent use of a computer and other standard office equipment.
• Effective communication in person and through digital channels.
• Occasional movement within the workspace and handling of light materials.
• Specific vision abilities include close vision and the ability to adjust focus.
• May be performed in an office, remote, or hybrid work environment.
• Standard working hours apply, though flexibility may be required.
• Travel may be required depending on business needs.

Title Regulations Statement

The use of the title “Manager or Director” as a suffix in job title reflects functional or project responsibility and does not indicate people management or supervisory responsibilities.

Company Description

Cision is the global leader in consumer and media intelligence, engagement, and communication solutions.

• We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data-driven world.
• Our deep expertise, exclusive data partnerships, and award-winning products enable over 75,000 companies and organizations to see and be seen.
• Cision is committed to fostering an inclusive environment where all employees can be their authentic selves.
• Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge.
• Cision is an equal opportunity employer, seeking to create a welcoming and diverse environment.