[Hiring] Senior Product Marketing Manager @Whippy

Role Description

You are being hired to fire the CEO from his second job. Whippy grew to 1,000+ customers with almost no marketing team. Pipeline comes from:

• Founder led webinars
• Partner channels
• Referrals
• Customer stories good enough that prospects quote them back to us

Right now the CEO personally writes the case studies, directs the website, organizes the events, and approves every asset, while the audiences we already own sit untouched:

• No sequences
• No retargeting
• No cross sell motion

Your job covers both halves of that problem. You codify the message, and you build the machine that ships it. Then you own a pipeline number the way an AE owns a quota.

One thing to know before you apply: this is a rare shape of role, deliberately. Most product marketers hand their messaging over a wall to someone else who distributes it. Most lifecycle marketers get handed messaging they didn't write. Here there is no wall. The person who writes the story builds the sequence it goes in. If you've spent your career on one side of that wall, this is not your job. If you've done both and hated the wall, keep reading.

Qualifications

• 4+ years in B2B SaaS marketing
• Hands-on lifecycle, email, or growth work
• Real product marketing experience, including positioning, competitive, and enablement
• Experience in companies under 100 people
• Strong in HubSpot: workflows, marketing contacts, segmentation, lifecycle stages, attribution
• Clear and fast writing skills
• Knowledge of pipeline sourced, conversion rates, and returns on motions
• Experience in vertical SaaS selling to SMB owners and operators (bonus points if started in sales or SDR work)

Requirements

• Extract positioning from founder's webinars, demos, and customer language
• Own email and lifecycle marketing end to end
• Clean up and manage HubSpot as the measurement backbone
• Build the proof engine by drafting case studies and customer stories
• Turn events into campaigns and manage the content writer

Benefits

• Compensation: $120K to $150K total compensation, base plus performance bonus, plus equity

What success looks like

• First 30 days: messaging doc exists and signed by the CEO, knowledge of products and competitors, marketing contacts cleaned and segmented, first lifecycle sequence live
• First 90 days: two new named case studies shipped, cross sell and demo no close sequences producing measured pipeline, retargeting live, attribution reporting running in HubSpot
• Year one: marketing is a predictable pipeline channel, every customer and dead deal in a motion, proof library covers every product and vertical

This is not for you if

• You want a brand or pure strategy role
• You can position or you can distribute, but not both
• You have opinions about email marketing but have never built the workflow yourself
• You talk strategy more fluently than you talk numbers
• You need an agency and a big budget before anything ships
• You want to manage the work instead of doing the work

Why join now

The hardest part of marketing is having something true to say. We have customers saving seven figures with named executives on the record, a category lead in AI, partner reps who recommend us unprompted, a founder who generates demand every time he speaks, and thousands of people already in our database who have never been sent any of it. You are the first marketing hire on a clean cap table. The message is yours to codify and the machine is yours to build, and you get to do it your way.