[Hiring] Senior Product Marketing Manager @Direct Travel

Role Description

Direct Travel is looking for an innovative, organized, and results-oriented Product Marketing Manager, Platform Marketing to own product launch communications and sales enablement across our travel technology ecosystem. A primary focus of the role will be managing monthly product release communications for the Avenir platform, supporting launch activities and messaging for key technology partners such as Spotnana, Juno, and Otto, and helping bring new ecosystem partnerships to market. The role will also provide ongoing market, competitor, and customer insights that help inform product positioning, launch planning, and sales readiness efforts.

We are looking for a collaborative marketer who thrives in a fast-paced environment and enjoys working across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing teams to drive awareness, adoption, and customer value.

Responsibilities

• Product Launches & Release Communications
  • Own and manage the monthly product release communications process for the Avenir platform.
  • Develop and execute launch plans and communication strategies for new product features, integrations, partner solutions, and ecosystem partnership announcements.
  • Coordinate launch readiness activities across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing teams.
  • Support launch communications and positioning for Direct Travel's technology ecosystem.
  • Develop messaging and launch assets that clearly communicate customer value and business impact.
  • Track launch performance, engagement, and adoption metrics and recommend improvements.
• Sales Enablement
  • Own the monthly product release enablement program.
  • Lead recurring release readiness and enablement sessions.
  • Develop and deliver enablement sessions supporting the introduction of new ecosystem partners.
  • Create and maintain sales enablement materials.
  • Translate technical product capabilities into clear business benefits.
  • Partner closely with sales leadership to identify enablement needs.
• Market, Competitor & Customer Intelligence
  • Conduct market, competitor, and customer research.
  • Monitor developments across the business travel and travel technology landscape.
  • Maintain competitive intelligence resources and provide actionable insights.
  • Gather customer feedback and market insights.
  • Support reporting and analysis tied to product launches and market opportunities.

Qualifications

• 5-10 years of experience in product marketing, product management, marketing, or a related B2B technology role.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Experience owning or supporting product launches, release communications, and go-to-market initiatives.
• Experience creating and delivering sales enablement content, training, and internal communications.
• Strong presentation and facilitation skills.
• Exceptional project management skills.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.
• Collaborative team player.
• Self-starter with a passion for technology, innovation, and customer experience.

Nice to Have Qualifications

• Experience in SaaS, travel technology, fintech, platform-based solutions, or related technology industries.
• Experience supporting product release programs, feature launches, or technology partnership announcements.
• Familiarity with partner marketing, platform marketing, and ecosystem marketing concepts.
• Knowledge of competitive intelligence tools, CRM platforms, sales enablement tools, and marketing analytics platforms.
• Experience supporting customer-facing technology solutions and digital platforms.
• Understanding of the corporate travel, expense management, or travel technology landscape.

Benefits

• Medical, Dental, and Vision benefits.
• Total Rewards Package including Retirement Plans, Wellness, Rewards and Recognition, Sustainability, DE&I initiatives, and Mental Health Support.

Company Description

Direct Travel is one of the fastest growing Travel Management Companies (TMC) in the world. Leveraging the expertise of its people and innovative technology solutions, Direct Travel enables clients to derive the greatest value from their travel program through superior service, progressive technologies, and significant cost savings. Direct Travel has offices globally and is currently ranked among the top providers on Travel Weekly’s Power List.